The practice of public relations /
Seitel, Fraser P.
The practice of public relations / Fraser P. Seitel ; foreword by David Rockefeller. - Tenth edition. - xxix, 442 páginas : ilustraciones, mapas ; 26 cm.
Includes bibliographical references and index.
What is public relations, anyway? \\ The growth of public relations \\ Communication \\ Public opinion \\ Management \\ Ethics \\ The law \\ Research \\ Print media relations \\ Electronic media relations \\ Employee relations \\ Multicultural community relations \\ Government relations \\ Consumer relations \\ International relations \\ Public relations writing\\ Integrated marketing communications \\ Public relations and the Internet \\ Crisis management.
0132304511 9780132304511
Mercadeo.
Relaciones Públicas--Estados Unidos.
Relaciones publicas en bancos -- United States
659.2 / S462p 2007
The practice of public relations / Fraser P. Seitel ; foreword by David Rockefeller. - Tenth edition. - xxix, 442 páginas : ilustraciones, mapas ; 26 cm.
Includes bibliographical references and index.
What is public relations, anyway? \\ The growth of public relations \\ Communication \\ Public opinion \\ Management \\ Ethics \\ The law \\ Research \\ Print media relations \\ Electronic media relations \\ Employee relations \\ Multicultural community relations \\ Government relations \\ Consumer relations \\ International relations \\ Public relations writing\\ Integrated marketing communications \\ Public relations and the Internet \\ Crisis management.
0132304511 9780132304511
Mercadeo.
Relaciones Públicas--Estados Unidos.
Relaciones publicas en bancos -- United States
659.2 / S462p 2007
