Social media ROI : managing and measuring social media efforts in your organization /
Blanchard, Olivier Jean
Social media ROI : managing and measuring social media efforts in your organization / Olivier Blanchard ; prefacio por Brian Solis. - Primera edición. - xvii, 292 páginas : gráficas ; 23 cm.
Incluye información biográfica del autor.
Social media program development ; II. Social media program integration ; III. Social media program management ; IV. Social media program measurement.
Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.
9780789747419
Mercadeo--Inversiones
Mercadeo--Tasa de retorno
Medios sociales--Administración
Mercadeo en internet
Planificación estratégica
658.802 / B639
Social media ROI : managing and measuring social media efforts in your organization / Olivier Blanchard ; prefacio por Brian Solis. - Primera edición. - xvii, 292 páginas : gráficas ; 23 cm.
Incluye información biográfica del autor.
Social media program development ; II. Social media program integration ; III. Social media program management ; IV. Social media program measurement.
Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.
9780789747419
Mercadeo--Inversiones
Mercadeo--Tasa de retorno
Medios sociales--Administración
Mercadeo en internet
Planificación estratégica
658.802 / B639
