HBR's 10 must reads on strategic marketing /
HBR's 10 must reads on strategic marketing /
Harvard business review's 10 must reads on strategic marketing HBR's ten must reads on strategic marketing.
Harvard Business Review Press.
- 206 páginas.
- HBR's 10 must reads series .
Disponible Kindle.
Rethinking marketing: Roland T. Rust, Christine Moorman, Gaurav Bhalla; Branding in the digital age: David E. Edelman; Marketing Myopia: Theodore Levitt; Marketing Malpractice: Calyton M. Christensen, Scott Cook, Taddyy Hall; The Brand Report Card: Kevin Lane Keller; The Female Economy: Michael J. Silverstein, Kate Sayre; Customer Value Propositions in Business Markets: James C. Anderson, James A. Narus, Wouter van Rossum; Getting brand communities right: Susan Fournier, Lara Lee; The one number you need to know: Frederick F. Reichheld; Ending the war between sales and marketing: Philip Kotler, Neil Rackham, Suj Krishnaswamy.
Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.
9781422189887
Mercadeo estratégico.
Estrategias de mercadeo.
Estrategias de ventas.
658.049 / C383f 2013
Disponible Kindle.
Rethinking marketing: Roland T. Rust, Christine Moorman, Gaurav Bhalla; Branding in the digital age: David E. Edelman; Marketing Myopia: Theodore Levitt; Marketing Malpractice: Calyton M. Christensen, Scott Cook, Taddyy Hall; The Brand Report Card: Kevin Lane Keller; The Female Economy: Michael J. Silverstein, Kate Sayre; Customer Value Propositions in Business Markets: James C. Anderson, James A. Narus, Wouter van Rossum; Getting brand communities right: Susan Fournier, Lara Lee; The one number you need to know: Frederick F. Reichheld; Ending the war between sales and marketing: Philip Kotler, Neil Rackham, Suj Krishnaswamy.
Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.
9781422189887
Mercadeo estratégico.
Estrategias de mercadeo.
Estrategias de ventas.
658.049 / C383f 2013
