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MKTG 7 /

Lamb, Charles W.

MKTG 7 / Charles W Lamb; Joseph F Hair; Carl D McDaniel. - Student Edition. - xiv, 386, 40 páginas sin numerar : ilustraciones, láminas fotografías ; 28 cm.

Parte 1. The world of marketing ; Parte 2. Analyzing marketing opportunities ; Parte 3. Product decisions ; Parte 4. Distribution decisions ; Parte 5. Promotion and communication strategies ; Parte 6. Pricing decisions ; Parte 7. Technology\driven marketing.

ISBN: 113319012X 1285091868 9781133190127 9781285091860

Subjects--Topical Terms:
Consumidores--Aspectos sicológicos.
Mercadeo.
Comportamiento del consumidor.
Investigación de mercadeo.

Subjects--Index Terms: Adm_Mercadeo Adm_Mercadeo_Dirección estratégica de mercadeo

Dewey Class. No.: 658.834 / L218mk

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