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Service failure : the real reasons employees struggle with customer service and what you can do about it /

Toister, Jeff,

Service failure : the real reasons employees struggle with customer service and what you can do about it / Jeff Toister. - 202 páginas : ilustraciones.

Incluye índice (p.198-202)

Sala Mercadeo.

ISBN: 9780814431993

Subjects--Topical Terms:
Empleados--Entrenamiento.
Mercadeo relacional.
Sistema de información en mercadeo.
Relaciones con los clientes--Administración.
Preferencias de los consumidores.

Dewey Class. No.: 658.812 / T646s

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