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		Gestión estratégica del marketing : establecimiento de objetivos / director de la colección Claudio L. Soriano Soriano. by Soriano Soriano, Claudio L [autor.]. Series: Biblioteca de Manuales prácticos de Marketing ; 6Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297g. Place hold Request article Add to cart (remove)
		Administración en mercadotecnia / David W. Cravens, Gerald E. Hills, Robert B. Woodruff ; [traducción, Consuelo Hidalgo y Mondragón]. by Cravens, David W [autor.] \| Hills, Gerald E \| Woodruff, Robert B. Series: Marketing universitarioMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1993Other title: Mercadotecnia.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C898a. Place hold Request article Add to cart (remove)
		Marketing management : analysis, planning, implementation and control / Phillip Kotler. by Kotler, Philip [autor.]. Series: Prentice\Hall International series in MarketingEdition: Ninth edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice\Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / K874mt. Place hold Request article Add to cart (remove)
		Políticas y estrategias de gamas de productos y precios : cómo gestionar el portafolio de productos y fijar precios de venta y de cesión / José María Ferré Trenzano y Jordi Ferré Nadal. by Ferré Trenzano, José María [autor.] \| Ferré Nadal, Jordi. Series: Guías prácticas de marketing. prontuarios y Check Lists ; 2Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F382p. Place hold Request article Add to cart (remove)
		La esencia de la mercadotecnia de servicios / Adrian Payne ; traducción Luis J. Díaz Mena ; revisión técnica Marcela Benassini Félix. by Payne, Adrian [autor.] \| Benassini, Marcela [revisión] \| Díaz Mena, Luis J [traductor]. Series: Colección pearson de marketing ; 2Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Bogotá : Prentice Hall Hispanoamericana, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.82 / P346e, ... Place hold Request article Add to cart (remove)
		El plan de marketing : como elaborarlo con ayuda informática / Carlo Cutropía Fernández. by Cutropía Fernández, Carlo [autor.]. Series: Manueles practicos de marketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C988p. Place hold Request article Add to cart (remove)
		Problems in marketing / [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward. by Corey, E Raymond [autor.] \| Lovelock, Christopher H \| Ward, Scott, 1942- \| Harvard University.. Graduate School of Business Administration. Series: McGraw\Hill series in marketingEdition: Sixth edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1981Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C797p. Place hold Request article Add to cart (remove)
		Strategic marketing : planning and control / Graeme Drummond, John Ensor. by Drummond, Graeme [autor.] \| Ensor, John \| Chartered Institute Of Marketing. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth Heinemann, 1999Online access: Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D795s. Place hold Request article Add to cart (remove)
		Marketing strategy / Paul Fifield. by Fifield, Paul [autor.] \| Chartered Institute Of Marketing. Series: The Chartered Institute of Marketing/Butterworth\Heinemann marketing seriesEdition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth\Heinemann, 1998Online access: Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F469m. Place hold Request article Add to cart (remove)
		Los diez pecados capitales del marketing : indicios y soluciones / Philip Kotler ; traducción Ana García Bertrán. by Kotler, Philip [autor.] \| García Bertrán, Ana [traductor]. Series: Líderes del management. MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Edicione Deusto, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K847d. Place hold Request article Add to cart (remove)
		Marketing internacional / Gustavo Trigo. by Trigo, Gustavo [autor.]. Series: Marketing prácticoMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Océano, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.848 / T828m. Place hold Request article Add to cart (remove)
		Marketing social corporativo : la acción social de la empresa / Francisco Javier Barranco Saiz. by Barranco Saiz, Francisco Javier [autor.]. Series: Marketing sectorialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / B268m. Place hold Request article Add to cart (remove)
		Marketing en la sociedad del conocimiento : claves para la empresa / Francisco J. Martínez López, Paula Luna Huertas ; prólogo de Frank Bradley. by Martínez López, Francisco José [autor.] \| Bradley, Frank [prólogo] \| Luna Huertas, Paula. Series: Marketing para la nueva economiaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : DistriBooks Editores, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M375m. Place hold Request article Add to cart (remove)
		Marketing con causa : cómo incrementar la reputación de marca y la lealtad de los clientes con estrategias de responsabilidad social / Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA ; Confrencista Dr. Gerardo González Uribe. by Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| González Uribe, Gerardo. Series: Marketing BreakfastMaterial type: Sound; Audience: General; Language: Spanish Publisher: [Bogotá] : Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C691m 2006. Place hold Request article Add to cart (remove)
		Neuromarketing : celebrando negocios y servicios / Oscar Malfitano Cayuela [y otros]. by Malfitano Cayuela, Oscar [autor]. Series: MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Granica, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.843 / N494n 2014. Place hold Request article Add to cart (remove)
		Review of marketing research : special issue - marketing legends / Editor Naresh K. Malhotra . by Malhotra, Naresh K [editor .]. Series: : Review of marketing researchMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Reino Unido : Emerald Group Publishing Limited, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / R454r 2011. Place hold Request article Add to cart (remove)
		El gerente de marca / José Enrique Castro Ardón. by Castro Ardón, José Enrique [autor.]. Series: : Colección marketing y publicidadMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México D.F. : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / C355g 2001. Place hold Request article Add to cart (remove)

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