Marketing research : an applied approach / Thomas C. Kinnear, James R Taylor.

By: Kinnear, Thomas C, 1943- [autor.]Contributor(s): Taylor, James R. (James Ronald), 1938-Material type: TextTextLanguage: English Series: McGraw\Hill series in marketingPublisher: New York : McGraw\Hill, 1987Edition: Third editionDescription: xviii, 718 páginas : ilustraciones ; 25 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0070347484Subject(s): Investigación en mercadeo | Mercadeo | Mercadeo -- Management | Análisis de mercadeoDDC classification: 658.83
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Includes bibliographical references and indexes.

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