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		Marketing competitivo : un enfoque estrategico / Claudio L. Soriano Soriano. by O'shaughnessy, John [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Diaz de Santos, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / O81m. Place hold Request article Add to cart (remove)
		Marketing interno y gestión de recursos humanos / Michel Levionnois ; traducción Diorki. by Levionnois, Michel [autor.] \| Diorki [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.3 / L664m. Place hold Request article Add to cart (remove)
		Gestión estratégica del marketing : establecimiento de objetivos / director de la colección Claudio L. Soriano Soriano. by Soriano Soriano, Claudio L [autor.]. Series: Biblioteca de Manuales prácticos de Marketing ; 6Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297g. Place hold Request article Add to cart (remove)
		Marketing y gestión de servicios : la gestión de los momentos de la verdad y la competencia en los servicios / Christian Gronroos;prólogos Philip Kotler y Juan Carlzon, traductores Rafael Felipe Ramírez León, Juan Manuel Criado Fernández. by Gronroos, Christian [autor.] \| Carlzon, Juan \| Criado Fernández, Juan Manuel [traductor] \| Kotler, Philip \| Ramírez León, Rafael Felipe [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / G876m. Place hold Request article Add to cart (remove)
		estrategias de marketing : un enfoque orientado al consumidor / Steven P. schnaars. by Schnaars, Steven P [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S357e. Place hold Request article Add to cart (remove)
		La auditoría de marketing : cómo pasar de la teoría a la práctica del marketing / Malcolm H. B. McDonald y John W. Leppard ; traducción Claudio L. Soriano Soriano. by Mcdonald, Malcolm H. B [autor.] \| Leppard, John W \| Soriano Soriano, Claudio L [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M135a. Place hold Request article Add to cart (remove)
		Marketing y competitividad : el método tortuga en 40 pasos / José María Ferré Trenzano. by Ferré Trenzano, José María [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Díaz de Santos, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F382m. Place hold Request article Add to cart (remove)
		Políticas y estrategias de gamas de productos y precios : cómo gestionar el portafolio de productos y fijar precios de venta y de cesión / José María Ferré Trenzano y Jordi Ferré Nadal. by Ferré Trenzano, José María [autor.] \| Ferré Nadal, Jordi. Series: Guías prácticas de marketing. prontuarios y Check Lists ; 2Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F382p. Place hold Request article Add to cart (remove)
		Cómo tratar con clientes difíciles : 10 estrategias simples para vender a tercos, desagradables y agresivos / Dave Anderson. by Anderson, Dave [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Díaz de Santos, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / A545c 2008, ... Place hold Request article Add to cart (remove)

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