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		Gestión por categorías : la respuesta eficiente al consumidor (ECR) / Jordi Garrido i Pavia. by Garrido I Pavia, Jordi [autor.]. Series: Empresa y gestiónMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G241g. Place hold Request article Add to cart (remove)
		Primero estoy yo : el mensaje que sus clientes le transmiten a usted... / Linda Silverman Goldzimer ; con la colaboración de Gregory L. Beckmann ; traducción de Adriana de Hassan. by Silverman Goldzimer, Linda [autor.] \| Hassan, Adriana de [traductor]. Series: Desarrollo gerencialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Santafé de Bogotá : Grupo Editorial Norma, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S587p. Place hold Request article Add to cart (remove)
		Estrategias actualizadas de marketing / Marketing Data Ltda. by Marketing Data Ltda [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Marketing Data Ltda, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / M345e. Place hold Request article Add to cart (remove)
		Cómo conquistar y mantener la fidelidad de sus clientes : 7 métodos para tener éxito más rapidamente en períodos difíciles / Guy Bobichon ; traducción Claudio L Soriano. by Bobichon, Guy [autor.] \| Soriano Soriano, Claudio L [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid : Ediciones Díaz de Santos, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B663c. Place hold Request article Add to cart (remove)
		Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción : Jaime Gómez Mont Araiza. by Schiffman, Leon G [autor.] \| Kanuk, Leslie Lazar. Edition: 3a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333c. Place hold Request article Add to cart (remove)
		Calidad total en la gestión de servicios : Cómo lograr el equilibrio entre las percepciones y las expectativas de los consumidores / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry ; traducción Claudio L. Soriano Soriano. by Zeithaml, Valarie A [autor.] \| Berry, Leonard L \| Parasuraman, A \| Soriano Soriano, Claudio L [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.568 / Z48c. Place hold Request article Add to cart (remove)
		How to turn customer service into customer sales / Bernard Katz. by Katz, Bernard [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / K197h. Place hold Request article Add to cart (remove)
		Marketing Magnético : La estrategia definitiva para atraer y conservar clientes / John R. Graham. by Graham, John R [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G739m. Place hold Request article Add to cart (remove)
		Cómo conservar su clientela / Robert L. Desatnick ; traducción Eduardo Calado Noguera ; revisión técnica Humberto Serna Gómez. by Desatnick, Robert L [autor.] \| Calado Noguera, Eduardo [traductor] \| Serna Gómez, Humberto [revisión]. Series: Serie EmpresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Fondo Editorial Legis, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / D441c. Place hold Request article Add to cart (remove)
		Cómo contentar clientes disgustados : conserve la calma ante situaciones desagradables / Rebecca L. Morgan ; traductor Julio Galindo. by Morgan, Rebecca L [autor.] \| Galidno, Julio [traductor]. Edition: Editor Nicolás Grepe Philp.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Grupo editorial Iberoamerica, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / M849c. Place hold Request article Add to cart (remove)
		Más allá del servicio al cliente : cómo conservar la lealtad del cliente para siempre / Richard F. GersonL. Collins ; traductor Héctor GTejera. by Gerson, Richard F [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Grupo editorial Iberoamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / G382m. Place hold Request article Add to cart (remove)
		La clientelización de los mercados : la nueva frontera en la competencia comercial / B. Joseph Pine II ; traducción de Jesús Villamizar Herrera ; revisión técnica de Humberto Serna Gómez ; prólogo de Stan Davis. by Pine, B. Joseph, II [autor.] \| Villamizar Herrera, Jesús [traductor .] \| Serna Gómez, Humberto [revisión] \| Davis, Stanley M [prólogo ]. Series: : Serie empresarialMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: Santafé de Bogotá : Fondo Editorial Legis, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / P649c 1994, ... Place hold Request article Add to cart (remove)
		Alcanzando la excelencia mediante el servicio al cliente / John Tschohl, Steve Franzmeier ; traducción Claudio L. Soriano Soriano. by Tschohl, John [autor.] \| Franzmeier, Steve \| Soriano Soriano, Claudio L [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Díaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / T877a. Place hold Request article Add to cart (remove)
		Todo el poder al cliente / Karl Albrecht. by Albrecht, Karl [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Paidós, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A341t. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Managing to keep the customer : how to achieve and maintain superior customer service throughout the organization. by Desatnick, Robert L [autor.] \| Detzel, Denis H, 1945-. Series: The Jossey\Bass management seriesEdition: Revised edition / Robert L. Desatnick, Denis H Detzel.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: San Francisco, CA : Jossey\Bass Publishers, 1993Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / D441m. Place hold Request article Add to cart (remove)
		Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by Schiffman, Leon G [autor.] \| Kanuk, Leslie Lazar. Edition: Fifth edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333b. Place hold Request article Add to cart (remove)
		Uno por uno : el marketing del Siglo XXI / Don Peppers. by Peppers, Don [autor.] \| Rogers, Martha [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Javier Vergara, 1996Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / P424m, ... Place hold Request article Add to cart (remove)
		Creación del valor : la clave de la gestión competitiva, diseño de una estrategia global / William A. Band ; traducción Claudio L Soriano. by Band, William A [autor.] \| Soriano Soriano, Claudio L [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B214c. Place hold Request article Add to cart (remove)
		Direccion de producción : decisiones tácticas / Jay Hezer, Barry Render ; traducción Esperanza Barenys de Lacha ; revisión técnica José Luis Martínez Parra. by Heizer, Jay [autor.] \| Barenys de Lacha, Esperanza [traductor] \| Martínez Parra, José Luis \| Render, Barry. Edition: 4a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.5 / H465d. Place hold Request article Add to cart (remove)

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