Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
Material type: TextLanguage: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Edition: Fifth editionDescription: xix, 684 páginas : ilustraciones ; 27 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0136690033Subject(s): Consumidores -- Aspectos psicológicos | Protección del consumidor -- Legislación | Mercadeo | Comportamiento del consumidor | Servicio al cliente | Investigación de mercadeoDDC classification: 658.834Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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General | 658.834 / S333b (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101009035 |
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Includes bibliographical references and index.
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