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		Reingeniería de ventas : (basada en el cliente) / Mark Blessington, Bill O'connell ; tradución Magaly Bernal Osorio, Leonardo Cano ; revisión técnica Roberto Rosero Hinestroza. by Blessington, Mark [autor.] \| Bernal Osorio, Magaly [traductor] \| Cano, Leonardo [traductor] \| O'connell, Bill. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / B647r. Place hold Request article Add to cart (remove)
		Marketing al revés : cómo convertir a sus anteriores clientes en sus mejores clientes / George R. Walther ; traducción Octavio Posada Salazar, María Victoria Mejía Duque. by Walther, George R [autor.] \| Mejía Duque, María Victoria [traductor] \| Posada Salazar, Octavio [traductor] \| Rodríguez A., Luz M [editor]. Edition: Editora Luz M. Rodríguez A.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / W237m. Place hold Request article Add to cart (remove)
		Managing to keep the customer : how to achieve and maintain superior customer service throughout the organization. by Desatnick, Robert L [autor.] \| Detzel, Denis H, 1945-. Series: The Jossey\Bass management seriesEdition: Revised edition / Robert L. Desatnick, Denis H Detzel.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: San Francisco, CA : Jossey\Bass Publishers, 1993Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / D441m. Place hold Request article Add to cart (remove)
		La disciplina de los líderes del mercado : no trate de ser el mejor en todo ... su empresa podría fracasar / Michael Treacy, Fred Wiersema ; traducción Adriana de Hassan. by Treacy, Michael [autor.] \| Hassan, Adriana de [traductor] \| Wiersema, Frederik D. Edition: Edición Armando Bernal M., Lucrecia Monárez T.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Santafé de Bogotá : Grupo Editorial Norma, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T784d. Place hold Request article Add to cart (remove)
		Compita contra los grandes : evite que los grandes centros comerciales amenacen a su pequeno negocio, use sus mismas estrategias / Don Taylor y Jeanne Smalling Archer ; traducción Rosa María Rosas Sánchez. by Taylor, Don [autor.] \| Archer, Jeanne Smalling \| Rosas Sánchez, Rosa María [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / T238c. Place hold Request article Add to cart (remove)
		El nuevo marketing relacional : conseguir el éxito de un negocio empleando las redes sociales / Mari Smith ; traductor Francisco José Salcedo Sotoca. by Smith, Mari, 1966- [autor.] \| Salcedo Sotoca, Francisco José [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Anaya Multimedia, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S642n. Place hold Request article Add to cart (remove)
		Avances : lo que los negocios pueden ofrecerle a la sociedad / Gunter Pauli ; traducción de Fernando Crespo Orozco , revisión Juan Guillermo Arango Vásquez, Mario Calderón Rivera, Beatriz Elena Molina Patino. by Pauli, Gunter, 1956- [autor.] \| Arango Vásquez, Guillermo [revisión] \| Crespo Orozco, Fernando [revisión] \| Molina Patiño, Beatriz Elena [revisión]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Medellín : Universidad EAFIT, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / P327a. Place hold Request article Add to cart (remove)
		Marketing estratégico para empresas de servicios / Javier Maqueda Lafuente, José Ignacio Llaguno Musons. by Maqueda Lafuente, Francisco Javier [autor.] \| Llaguno Musons, José Ignacio. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Díaz de Santos, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / M297m. Place hold Request article Add to cart (remove)
		Auditoria del servicio : cómo medir y satisfacer las necesidades del cliente / Humberto Serna Gómez, John Jairo Gómez ; colab. Patricia Serna H., Sergio Serna H., María Dolores Rodríguez. by Serna Gómez, Humberto [autor.]. Series: Serie gerentesMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : RAM Editores, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / S486a, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Prohibido vender : es hora de asociarse ; una nueva manera de atraer y conservar a los clientes / Larry Wilson y Hersch Wilson ; traductor Adriana de Hassan. by Wilson, Larry [autor.] \| Bernal, Armando [editor] \| Hassan, Adriana de [traductor] \| Monárez, Lucrecia [editor] \| Wilson, Hersch. Series: Interes generalEdition: Edición Armando Bernal y Lucrecia Monárez.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / W746p, ... Place hold Request article Add to cart (remove)
		Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by Schiffman, Leon G [autor.] \| Kanuk, Leslie Lazar. Edition: Fifth edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333b. Place hold Request article Add to cart (remove)
		Uno por uno : el marketing del Siglo XXI / Don Peppers. by Peppers, Don [autor.] \| Rogers, Martha [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Javier Vergara, 1996Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / P424m, ... Place hold Request article Add to cart (remove)
		The future of distribucion : strategies for success in a changing industry / Martin Davis. by Davis, Martin [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Pearson Professional, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D261f. Place hold Request article Add to cart (remove)
		Saber escuchar : guía para tener éxito en los negocios / Arthur K. ; revisión técnica Gabriel Vásquez M., Borja González Llano ; traducción Diorki. by Robertson, Arthur K [autor.] \| Diorki [traductor] \| González Llano, Borja [revisión] \| Vázquez M., Gabriel [revisión]. Series: Biblioteca de NegociosMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Irwin, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.45 / R649s. Place hold Request article Add to cart (remove)
		Implacable : ahora sí, por fin, la manera japonesa de hacer marketing / Johny K. Johansson, Ikujiro Nonaka ; traducción Jorge Cárdenas Nannetti. by Johansson, Johny K [autor.] \| Cárdenas Nannetti, Jorge, 1906- [traductor] \| Nonaka, Ikujiro, 1935-. Series: Interes generalEdition: Edición Armando Bernal, María Lucrecia Monares.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Grupo Editorial Norma, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / J65i, ... Place hold Request article Add to cart (remove)
		Creación del valor : la clave de la gestión competitiva, diseño de una estrategia global / William A. Band ; traducción Claudio L Soriano. by Band, William A [autor.] \| Soriano Soriano, Claudio L [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B214c. Place hold Request article Add to cart (remove)
		Cómo brindar un servicio integral al cliente : lo mejor de las estrategias Kaizen : creación de un poderoso y funcional programa de servicio al cliente / Patricia Wellington ; edition Lily Solano Arévalo ; translator Angela García Rocha ; revised téc. Roberto Hinestroza. by Wellington, Patricia [autor.] \| García Rocha, Angela [traductor] \| Hinestroza, Roberto \| Solano Arévalo, Lily [editor]. Series: Lo mejor de las estrategias KaizenMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGRAW\HILL, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W452c. Place hold Request article Add to cart (remove)
		La esencia de la mercadotecnia de servicios / Adrian Payne ; traducción Luis J. Díaz Mena ; revisión técnica Marcela Benassini Félix. by Payne, Adrian [autor.] \| Benassini, Marcela [revisión] \| Díaz Mena, Luis J [traductor]. Series: Colección pearson de marketing ; 2Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Bogotá : Prentice Hall Hispanoamericana, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.82 / P346e, ... Place hold Request article Add to cart (remove)
		Managing the supply chain : a estrategic perspective / J. L. Gattorna, D. W. Walters. by Gattorna, J. L. - Walters, D. W [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan Press, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / G263m. Place hold Request article Add to cart (remove)

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