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		El nuevo sistema de información de marketing (SIMK) : una nueva generación de marketing que trabaja en equipo y por procesos / Fermín Garmendia Agirre, John R. Serna P. by Garmendia Agirre, Fermín [autor.] \| Serna P., John R. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : Esic Editoral, 2007Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / G233n, ... Place hold Request article Add to cart (remove)
		La excelencia en el servicio / Karl Albrecht, Lawrence J. Bradford ; traducción Jesús Villamizar Herrera. by Albrecht, Karl [autor.] \| Bradford, Lawrence J. Coaut. - Villamizar Herrera, Jesús [traductor]. Series: Serie EmpresarialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Legis, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A341e. Place hold Request article Add to cart (remove)
		Administración del producto / Donald R. Lehmann, Russell S. Winer ; revisión técnica Diana Dávila R. ; traducción Jorge Humberto Romo Muñoz y José del Carmen Pecina. by Lehmann, Donald R [autor.] \| Dávila R., Diana [revisión] \| Mares Chacón, Jesús [editor] \| Pecina, José Del Carmen \| Romo Múño, José Humberto [traductor] \| Winer, Russell S. Edition: 4a. edition / Jesús Mares Chacón.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Interamericana, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / L528a. Place hold Request article Add to cart (remove)
		Marketing de servicios : un enfoque de integración del cliente a la empresa / Valarie A. Zeithaml, Mary Jo Bitner ; traduccción de María Isabel Pérez de Lara Choy, Andrés Lozano Hirschfeld y Susana Pontón Becerril. by Zeithaml, Valarie A [autor.] \| Bitner, Mary Jo \| Pérez de Lara Choy, María Isabel [traductor .] \| Lozano Hirschfeld, Andrés [traductor .] \| Pontón Becerril, Susana [traductor .]. Edition: 2da edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: México : McGraw-Hill, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / Z48m, ... Place hold Request article Add to cart (remove)
		Tú eres tu propia marca : marketing personal para un profesional / Manuel Schneer. by Schneer, Manuel [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Norma, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / S358t, ... Place hold Request article Add to cart (remove)
		Administración de la cadena de suministro : estrategia, planificación y operación / Sunil Chopra ; traducción Alberto Santiago Fernández Molina y Pilar Carril Villarreal. Edition: 3a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educación : Pearson/Prentice Hall, 2008Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.78 / CH549a, ... Place hold Request article Add to cart (remove)
		Fusión perfecta : neuromarketing : seducir al cerebro con inteligencia para ganar en tiempos exigentes / Roberto Álvarez del Blanco ; prólogo Russell Winer. by Álvarez Del Blanco, Roberto Marcos [autor.] \| Winer, Russell S, 1951- [prólogo]. Edition: 2a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Financial Times/Prentice Hall, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.80019 / A473n, ... Place hold Request article Add to cart (remove)
		La ruta del servicio : panorama general / Gabriel Vallejo López. by Vallejo López, Gabriel [autor.]. Series: La Ruta del Servicio ; No.01Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Portafolio, 2012Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / V182r, ... Place hold Request article Add to cart (remove)
		Gestión por categorías : optimización del surtido / Francisco Serra Sedeno, Alberto Morant Cimas. by Serra Sedeño, Francisco [autor.] \| Morant Cimas, Alberto. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S487g. Place hold Request article Add to cart (remove)
		Gerencia del servicio : la dirección de empresas en una economía donde las relaciones son más importantes que los productos / Karl Albrecht, Ron Zemke ; traducción: Jesús Villamizar Herrera. by Albrecht, Karl, 1941- [autor.] \| Zemke, Ron. Series: Serie empresarial LegisMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Fondo Editorial, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A341g 1988. Place hold Request article Add to cart (remove)
		Los equipos de mejoramiento continuo : una estrategia para la calidad y excelencia en el servicio / Humberto Serna Gómez ; edition Eduardo Sáenz Rovner. by Serna Gómez, Humberto [autor.]. Series: Monografías. Serie Mercadeo ; no. 28Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : Universidad de los Andes. Facultad de Administración, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.562 / S486e. Place hold Request article Add to cart (remove)
		El ABC del customer experience : cómo generar experiencias para vender más / Elena Alfaro ; prólogo de Antonio López de Ávila. by Alfaro García, Elena [autor.] \| López de Ávila, Antonio [prólogo]. Edition: 1a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Wolters Kluwer, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / A385a, ... Place hold Request article Add to cart (remove)
		Marketing de Servicios / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler ; revisión técnica Juan Pablo Calderón Dávalos, Irma López Espinosa ; traducción Jorge Alberto Velázquez Arellano y Elizabeth Treviño Rosales. by Zeithaml, Valarie A [autor.] \| Bitner, Mary Jo \| Calderón Dávalos, Juan Pablo [revisión] \| Gremler, Dwayne D \| López Espinosa, Irma [revisión] \| Treviño Rosales, Magda Elizabeth [traductor] \| Velázquez Arellano, Jorge Alberto [traductor]. Edition: 5a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw Hill, 2009Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / Z48m, ... Place hold Request article Add to cart (remove)
		Clientemanía : nunca es demasiado tarde para construir una empresa centrada en el cliente / Ken Blanchard, Jim Ballard, Fred Finch ; [traducción, Almudena Villamizar G]. by Blanchard, Kenneth H [autor.] \| Ballard, Jim, 933- \| Finch, Frederic E. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá ; Barcelona : Grupo Editorial Norma, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / B639c, ... Place hold Request article Add to cart (remove)
		All for one : 10 strategies for building trusted client partnerships / Andrew Sobel. by Sobel, Andrew [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S677a. Place hold Request article Add to cart (remove)
		La ruta del servicio : sector de servicios y bienestar / Gabriel Vallejo López. by Vallejo López, Gabriel [autor.]. Series: La Ruta del Servicio ; No.4Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Portafolio, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / V182ru, ... Place hold Request article Add to cart (remove)
		10 pasos para aumentar su rentabilidad : DS\3. Un método simple y práctico de optimización de procesos para empresas de productos, comercio y servicios / Luis Roldán González de las Cuevas. by González de las Cuevas, Luis Roldán, 1949 [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Díaz de Santos, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.568 / G643d. Place hold Request article Add to cart (remove)
		El alto crecimiento : cómo lo consiguen las empresas / Gunter Pauli ; traducción Asel. by Pauli, Gunter, 1956- [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P327a. Place hold Request article Add to cart (remove)
		Customer service : skills for success / Robert W Lucas. by Lucas, Robert W [autor.]. Edition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw\Hill, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / L933c. Place hold Request article Add to cart (remove)
		The innovator's solution : creating and sustaining successful growth / Clayton M. Christensen, Michael E Raynor. by Christensen, Clayton M [autor.] \| Raynor, Michael E. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 2003Online access: Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4063 / C554i. Place hold Request article Add to cart (remove)

		El nuevo sistema de información de marketing (SIMK) : una nueva generación de marketing que trabaja en equipo y por procesos / Fermín Garmendia Agirre, John R. Serna P. by Garmendia Agirre, Fermín [autor.] \| Serna P., John R. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : Esic Editoral, 2007Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / G233n, ... Place hold Request article Add to cart (remove)
		La excelencia en el servicio / Karl Albrecht, Lawrence J. Bradford ; traducción Jesús Villamizar Herrera. by Albrecht, Karl [autor.] \| Bradford, Lawrence J. Coaut. - Villamizar Herrera, Jesús [traductor]. Series: Serie EmpresarialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Legis, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A341e. Place hold Request article Add to cart (remove)
		Administración del producto / Donald R. Lehmann, Russell S. Winer ; revisión técnica Diana Dávila R. ; traducción Jorge Humberto Romo Muñoz y José del Carmen Pecina. by Lehmann, Donald R [autor.] \| Dávila R., Diana [revisión] \| Mares Chacón, Jesús [editor] \| Pecina, José Del Carmen \| Romo Múño, José Humberto [traductor] \| Winer, Russell S. Edition: 4a. edition / Jesús Mares Chacón.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Interamericana, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / L528a. Place hold Request article Add to cart (remove)
		Marketing de servicios : un enfoque de integración del cliente a la empresa / Valarie A. Zeithaml, Mary Jo Bitner ; traduccción de María Isabel Pérez de Lara Choy, Andrés Lozano Hirschfeld y Susana Pontón Becerril. by Zeithaml, Valarie A [autor.] \| Bitner, Mary Jo \| Pérez de Lara Choy, María Isabel [traductor .] \| Lozano Hirschfeld, Andrés [traductor .] \| Pontón Becerril, Susana [traductor .]. Edition: 2da edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: México : McGraw-Hill, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / Z48m, ... Place hold Request article Add to cart (remove)
		Tú eres tu propia marca : marketing personal para un profesional / Manuel Schneer. by Schneer, Manuel [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Norma, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / S358t, ... Place hold Request article Add to cart (remove)
		Administración de la cadena de suministro : estrategia, planificación y operación / Sunil Chopra ; traducción Alberto Santiago Fernández Molina y Pilar Carril Villarreal. Edition: 3a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educación : Pearson/Prentice Hall, 2008Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.78 / CH549a, ... Place hold Request article Add to cart (remove)
		Fusión perfecta : neuromarketing : seducir al cerebro con inteligencia para ganar en tiempos exigentes / Roberto Álvarez del Blanco ; prólogo Russell Winer. by Álvarez Del Blanco, Roberto Marcos [autor.] \| Winer, Russell S, 1951- [prólogo]. Edition: 2a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Financial Times/Prentice Hall, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.80019 / A473n, ... Place hold Request article Add to cart (remove)
		La ruta del servicio : panorama general / Gabriel Vallejo López. by Vallejo López, Gabriel [autor.]. Series: La Ruta del Servicio ; No.01Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Portafolio, 2012Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / V182r, ... Place hold Request article Add to cart (remove)
		Gestión por categorías : optimización del surtido / Francisco Serra Sedeno, Alberto Morant Cimas. by Serra Sedeño, Francisco [autor.] \| Morant Cimas, Alberto. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S487g. Place hold Request article Add to cart (remove)
		Gerencia del servicio : la dirección de empresas en una economía donde las relaciones son más importantes que los productos / Karl Albrecht, Ron Zemke ; traducción: Jesús Villamizar Herrera. by Albrecht, Karl, 1941- [autor.] \| Zemke, Ron. Series: Serie empresarial LegisMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Fondo Editorial, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A341g 1988. Place hold Request article Add to cart (remove)
		Los equipos de mejoramiento continuo : una estrategia para la calidad y excelencia en el servicio / Humberto Serna Gómez ; edition Eduardo Sáenz Rovner. by Serna Gómez, Humberto [autor.]. Series: Monografías. Serie Mercadeo ; no. 28Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : Universidad de los Andes. Facultad de Administración, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.562 / S486e. Place hold Request article Add to cart (remove)
		El ABC del customer experience : cómo generar experiencias para vender más / Elena Alfaro ; prólogo de Antonio López de Ávila. by Alfaro García, Elena [autor.] \| López de Ávila, Antonio [prólogo]. Edition: 1a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Wolters Kluwer, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / A385a, ... Place hold Request article Add to cart (remove)
		Marketing de Servicios / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler ; revisión técnica Juan Pablo Calderón Dávalos, Irma López Espinosa ; traducción Jorge Alberto Velázquez Arellano y Elizabeth Treviño Rosales. by Zeithaml, Valarie A [autor.] \| Bitner, Mary Jo \| Calderón Dávalos, Juan Pablo [revisión] \| Gremler, Dwayne D \| López Espinosa, Irma [revisión] \| Treviño Rosales, Magda Elizabeth [traductor] \| Velázquez Arellano, Jorge Alberto [traductor]. Edition: 5a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw Hill, 2009Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / Z48m, ... Place hold Request article Add to cart (remove)
		Clientemanía : nunca es demasiado tarde para construir una empresa centrada en el cliente / Ken Blanchard, Jim Ballard, Fred Finch ; [traducción, Almudena Villamizar G]. by Blanchard, Kenneth H [autor.] \| Ballard, Jim, 933- \| Finch, Frederic E. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá ; Barcelona : Grupo Editorial Norma, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / B639c, ... Place hold Request article Add to cart (remove)
		All for one : 10 strategies for building trusted client partnerships / Andrew Sobel. by Sobel, Andrew [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S677a. Place hold Request article Add to cart (remove)
		La ruta del servicio : sector de servicios y bienestar / Gabriel Vallejo López. by Vallejo López, Gabriel [autor.]. Series: La Ruta del Servicio ; No.4Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Portafolio, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / V182ru, ... Place hold Request article Add to cart (remove)
		10 pasos para aumentar su rentabilidad : DS\3. Un método simple y práctico de optimización de procesos para empresas de productos, comercio y servicios / Luis Roldán González de las Cuevas. by González de las Cuevas, Luis Roldán, 1949 [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Díaz de Santos, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.568 / G643d. Place hold Request article Add to cart (remove)
		El alto crecimiento : cómo lo consiguen las empresas / Gunter Pauli ; traducción Asel. by Pauli, Gunter, 1956- [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P327a. Place hold Request article Add to cart (remove)
		Customer service : skills for success / Robert W Lucas. by Lucas, Robert W [autor.]. Edition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw\Hill, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / L933c. Place hold Request article Add to cart (remove)
		The innovator's solution : creating and sustaining successful growth / Clayton M. Christensen, Michael E Raynor. by Christensen, Clayton M [autor.] \| Raynor, Michael E. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 2003Online access: Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4063 / C554i. Place hold Request article Add to cart (remove)

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