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		Temas clave en marketing relacional / coordinador Manuel Alfaro Faus. by Alfaro Faus, Manuel [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw Hill, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / A385t, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Logística integral : la gestión operativa de la empresa / Julio Juan Anaya Tejero. by Anaya Tejero, Julio Juan [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : ESIC, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / A536l. Place hold Request article Add to cart (remove)
		Supply chain management : processes, partnerships, performance / Douglas M. Lambert, editor. by Lambert, Douglas M [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Sarasota, FL : Supply Chain Management Institute, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / S959s. Place hold Request article Add to cart (remove)
		De la calidad de servicio a la fidelidad del cliente / Dolors Setó Pamies. by Setó Pamies, Dolors [autor.]. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S495d. Place hold Request article Add to cart (remove)
		Gestión de la clientela : la manera de conseguir y retener clientes rentables / Rafael Martínez\Vilanova Martínez. by Martínez-Vilanova Martínez, Rafael [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / M385g. Place hold Request article Add to cart (remove)
		Experiencias y casos de comportamiento del consumidor / Coordinadores Salvador Ruiz de Maya y Javier Alonso Rivas. by Alonso Rivas, Javier [autor.] \| Ruiz de Maya, Salvador. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic Editorial, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R934e. Place hold Request article Add to cart (remove)
		Marketing de los servicios / Ildefonso de los servicios. by Grande Esteban, Ildefonso [autor.]. Edition: 3a. edition / revisada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / G751m. Place hold Request article Add to cart (remove)
		La esencia del marketing / selección de Robert J. Dolan ; traducción Adriana de Hassan. by Bernal, Armando [editor] \| Dolan, Robert J [compilador] \| Hassan, Adriana de [traductor] \| Monárez, Lucrecia [editor]. Edition: Edición Armando Bernal, Lucrecia Monárez.Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publisher: Barcelona ; Santafé de Bogotá : Grupo Editorial Norma, 1995Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / D659e, ... Place hold Request article Add to cart (remove)
		Medición de la satisfacción del cliente / Fadil Pedic ; traducción al español realizada por ICONTEC. by Pedic, Fadil [autor.] \| Instituto Colombiano de Normas Tecnicas [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Icontec, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / P371m. Place hold Request article Add to cart (remove)
		Una queja es un regalo : utilizar el feedback de los clientes como arma estratégica / Janelle Barlow, Claus Moller ; traducción de Ana García Bertrán. by Barlow, Janelle [autor.] \| Moller, Claus [coautor]. Edition: 3 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B258q. Place hold Request article Add to cart (remove)
		Ventas : construyendo sociedades / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner; traducción, Virgilio González y Pozo, Leticia Esther Pineda Ayala ; revisión técnica Ivonne Raso Arcuate. by Weitz, Barton A [autor.] \| Castleberry, Stephen B \| González y Pozo, Virgilio [traductor] \| Pineda Ayala, Leticia Esther [traductor] \| Raso Arcuate, Ivonne [revisión] \| Tanner, John F. Edition: 5a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw Hill, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.85 / W436v, ... Place hold Request article Add to cart (remove)
		Gerencia de clientes / Emigdio A. Martínez L. Edition: Segunda edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Emigdio A. Martínez L., 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / M385g. Place hold Request article Add to cart (remove)
		El marketing como estrategia : claves para innovar y lograr crecimientos sostenidos / Nirmalya Kumar ; traducción Marta García Madera. by Kumar, Nirmalya [autor.] \| García Madera, Marta [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Deusto, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K963m, ... Place hold Request article Add to cart (remove)
		Fidelizar al cliente : marketing, internet e imagen de marca / Jean Marc Lehu ; traducción Duher, Patrick. by Marc Lehu, Jean [autor.] \| Ducher, Patrick [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Paidós, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / L713f. Place hold Request article Add to cart (remove)
		Administración de servicios : estrategias de marketing, operaciones y recursos humanos / Christopher H. Lovelock ... [y otros] ; traducción Miguel Ángel Sánchez Carrión, Pilar Mascaró Sacristán, Angel Apuntes Aguirre. by Apuntes Aguirre, Angel [autor.] \| Anta, Marisa De [editor] \| Lovelock, Christopher H \| Mascaró Sacristán, Pilar [traductor] \| Sánchez Carrión, Miguel Angel [traductor]. Edition: Editora Marisa de Anta.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educación, Prentice Hall, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L898a. Place hold Request article Add to cart (remove)
		Creando valor con la gente : un modelo para generar ventaja competitiva / Rodolfo González Gatica ; editora Claudia Islas Licona. by González Gatica, Rodolfo [autor.] \| Islas Licona, Claudia [editor]. Edition: 1a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Grupo Editorial Norma, 2005Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.3 / G643c, ... Place hold Request article Add to cart (remove)
		Fidelización... un paso más allá de la retención : el marketing directo, el despliegue CRM y la empresa virtual / Félix Cuesta Fernández ; prólogo Eduardo Montes Pérez. by Cuesta Fernández, Félix [autor.] \| Montes Pérez, Eduardo [prólogo .]. Series: : Serie McGraw-Hill de management. MarketingMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Madrid : McGraw-Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / C965f 2003, ... Place hold Request article Add to cart (remove)
		¿Cómo medir la satisfacción de clientes? : teoría, estrategias y metodología / Humberto Serna Gómez ; con la colaboración de José Luis Rassa y Juan Carlos López. by Serna Gómez, Humberto [autor.] \| López Díez, Juan Carlos \| Rassa, José Luis \| Universidad de lol Andes (Colombia). Facultad de Administración. Series: Monografías de Administración. Serie mercadeo ; 58Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Uniandes, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / S486c, ... Place hold Request article Add to cart (remove)
		Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl. by Chopra, Sunil, 1960- [autor.] \| Meindl, Peter. Edition: 3th edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / CH549s. Place hold Request article Add to cart (remove)

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