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Precios y costos en el marketing relacional : cómo fijar precios con el concepto de valor (value\based pricing) / Santiago López Arrázola.

by Lopez Arrázola, Santiago [autor.].

Series: MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / L925p 2014.

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Review of marketing research : special issue - marketing legends / Editor Naresh K. Malhotra .

by Malhotra, Naresh K [editor .].

Series: : Review of marketing researchMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Reino Unido : Emerald Group Publishing Limited, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / R454r 2011.

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  • Colegio de Estudios Superiores de Administración - CESA
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