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		Jornada de conferencias de apertura a la Maestría en Dirección de Marketing : Hugo Brunetta. Marketing relacional y marketing experiencial 3 de marzo de 2012 / Colegio de Estudios Superiores de Administración - CESA ; Hugo Brunetta. by Colegio de Estudios Superiores de Administración - CESA \| Brunetta, Hugo. Series: Conferencias CESAMaterial type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración - CESA, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C691j 2012, ... Place hold Request article Add to cart (remove)
		Relationship marketing : creating shareholder value / Martin Christopher, Adrian Payne, David Ballantyne. by Christopher, Martín [autor.] \| Payne, Adrian. Edition: Revised edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford ; Burlington, MA : Elsevier Butterworth\Heinemann, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / C556r 2002. Place hold Request article Add to cart (remove)
		Precios y costos en el marketing relacional : cómo fijar precios con el concepto de valor (value\based pricing) / Santiago López Arrázola. by Lopez Arrázola, Santiago [autor.]. Series: MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / L925p 2014. Place hold Request article Add to cart (remove)
		All marketers are liars : the power of telling authentic stories in a low-trust world / Seth Godin. by Godin, Seth [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Portafolio Penguin, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 G585a. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Service failure : the real reasons employees struggle with customer service and what you can do about it / Jeff Toister. by Toister, Jeff [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : American Managament Association, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 T646s. Place hold Request article Add to cart (remove)
		Total relationship marketing / Evert Gummesson. by Gummesson, Evert, 1936- [autor.]. Edition: 3a. edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Butterworth-Heinemann, 1999Online access: Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / G855t 2008. Place hold Request article Add to cart (remove)
		The Entrepreneur's guide to customer development : A cheat sheet to The Four Steps to the Epiphany / by Brant Cooper & Patrick Vlaskovits ; foreword by Steven Gary Blank. by Cooper, Brant [autor.] \| Vlaskovits, Patrick. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lexington, KT : Custdev, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.402 / C776e 2010. Place hold Request article Add to cart (remove)
		The four steps to the epiphany : successful strategies for products that win / Steven G Blank. by Blank, Steven G [autor.]. Edition: 5a edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Pescadero, CA : K&S Ranch Press, 2013Other title: 4 steps to the epiphany : Successful strategies for products that win.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / B642f 2013. Place hold Request article Add to cart (remove)
		Marketing management : a relationship approach / Svend Hollensen. by Hollensen, Svend [autor.]. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : Pearson, 2015Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / H722m 2015, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Los 100 errores de la experiencia de cliente / Juan Carlos Alcaide . by Alcaide Casado, Juan Carlos [autor.]. Series: DivulgaciónMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2015Other title: Los cien errores de la experiencia de cliente /.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A346c 2015. Place hold Request article Add to cart (remove)
		CRM la guia definitiva : estrategia de gerenciamiento de la relación con los clientes / Hugo Brunetta . by Brunetta, Hugo [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Buenos Aires : Pluma digital, 2016Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / B895c 2016, ... Place hold Request article Add to cart (remove)

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