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		Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; traduccion Manuel Arboli Gascon. by Ries, Al [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559p. Place hold Request article Add to cart (remove)
		Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; traducción Gloria Presa Ampudia ; revisión técnica Jorge Rodríguez y Rodrguez. by Ries, Al [autor.] \| Presa Ampudia, Gloria [traductor] \| Rodríguez y Rodríguez, Jorge \| Trout, Jack. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Bogotá : McGraw\Hill, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559p. Place hold Request article Add to cart (remove)
		La revolución del Marketing : la táctica dicta la estrategia / Al Ries, Jack Trout ; traducción Alberto Narváez Rozo ; con la asesoría de Orión Traducciones ; revisión técnica de Masashi Kikuchi Yokoyama, Juan Pablo Múnoz Concha, Alejandro Schnarch Kirberg. by Ries, Al [autor.] \| Kikuchi Yokoyama, Masashi \| Múñoz Concha, Juan Pablo \| Narváez Rozo, Alberto [traductor] \| Schnarch, Alejandro \| Trout, Jack. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : McGraw\Hill, 1989Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R559r, ... Place hold Request article Add to cart (remove)
		La guerra de la mercadotecnia / Al Ries, Jack Trout ; translator María Teresa Saldivar. by Ries, Al [autor.] \| Trout, Jack. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw\Hill, 1986Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R559g, ... Place hold Request article Add to cart (remove)
		Enfoque : el único futuro de su empresa / Al Ries ; traducción Roberto Hass García. by Ries, Al [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : HarperBusiness, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R559e. Place hold Request article Add to cart (remove)
		The 22 immutable laws of branding : how to build a product or service into a world\class brand / Al Ries and Laura Ries. by Ries, Al [autor.] \| Ries, Laura. Edition: First edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : HarperBusiness, 1998Other title: Twenty\two immutable laws of branding.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R559i. Place hold Request article Add to cart (remove)
		Las 22 leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial / texto original Al Ries, Laura Ries ; versión española Raúl Peralba y Raúl G del Río. by Ries, Al [autor.] \| Del Río G., Raúl [traductor] \| Peralba, Raúl [traductor] \| Ries, Laura. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559l. Place hold Request article Add to cart (remove)
		Posicionamiento la batalla por su mente / Al Ries, Jack Trout ; translator Karla Ivonne Sáinz de la Pena Alcocer. by Ries, Al [autor.] \| Sáinz de la Peña Alcocer, Karla Ivonne [traductor] \| Trout, Jack. Edition: 2a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw\Hill Interamericana, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559p. Place hold Request article Add to cart (remove)
		Las 22 Leyes inmutables del marketing : viólelas bajo su propio riesgo / Al Ries, Jack Trout. by Ries, Al [autor.] \| Trout, Jack [coautor]. Language: Spanish Publisher: México : McGraw-Hill Interamericaña de México, 1993Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R559l, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Las 11 leyes inmutables de la creación de marcas en internet / Al Ries y Laura Ries ; traducción Idoia Bengoechea Aira. by Ries, Al [autor.] \| Bengoechea Aira, Idoia [traductor] \| Ries, Laura. Series: Líderes del management. MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bilbao : Ediciones Deusto, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R559l. Place hold Request article Add to cart (remove)
		Positioning : the battle for your mind / Al Ries, Jack Trout. by Ries, Al [autor.] \| Trout, Jack. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / R559p 2001. Place hold Request article Add to cart (remove)
		The 22 Immutable Laws of Marketing : violate them at your own risk / Al Ries, Jack Trout. by Ries, Al [autor.] \| Jack, Trout [coautor]. ; Format: electronic available online Language: English Publisher: Estados Unidos de América : HarperCollins Publisher s, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / R559i 1994. Place hold Request article Add to cart (remove)

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