Posicionamiento la batalla por su mente / Al Ries, Jack Trout ; translator Karla Ivonne Sáinz de la Pena Alcocer.
Material type:
TextLanguage: Spanish Original language: English Publisher: México : McGraw\Hill Interamericana, 2002Edition: 2a editionDescription: xii, 246 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9701036689Subject(s): Posicionamiento | Empresas | Publicidad | Administración | Mercadeo | EXITO | Comunicación en mercadeoDDC classification: 659.11
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Biblioteca CESA
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General | 659.11 / R559p (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101012962 |
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Título original Positioning : the battle for your mind.
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