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		Como gerenciar la comunicación corporativa : pautas para la acción / Marie Jennings, David Churchill ; traducción Eduardo Calado Noguera ; revisión técnico Humberto Serna Gómez. by Jennings, Marie [autor.] \| Calado Noguera, Eduardo [traductor] \| Churchill, David \| Serna Gómez, Humberto [revisión]. Series: Serie EmpresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Editores, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.45 / J544c. Place hold Request article Add to cart (remove)
		El libro del año en mercadeo : los mejores artículos de el Quarterly Review of Marketing / Michael J. Thomas, Norman E. Waite ; traducción de Jesús Villamizar Herrera ; revisión técnica Humberto Serna Gómez. by Thomas, Michael J [autor.] \| Waite, Norman E \| Villamizar Herrera, Jesús [traductor] \| Serna Gómez, Humberto [revisor técnico .]. Series: : Serie empresarial LegisMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: Bogotá : Fondo Editorial Legis, 1991Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / T459l 1991, ... Place hold Request article Add to cart (remove)
		La Calidad del servicio : a la conquista del cliente / Jacques Horovitz ; prólogo de Gilbert Trigano ; revisor técnico José Santos Arrebola. by Horovitz, Jacques, 1947- [autor.] \| Santos Arrebola, José L \| Trigano, Gilbert. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid ; Bogotá : McGraw\Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / H292c. Place hold Request article Add to cart (remove)
		Dirección por servicio : la otra calidad / Joan Ginebra, Rafael Arana de la Garza. by Ginebra Torra, Juan, 1930- [autor.] \| Arana de la Garza, Rafael. Series: Serie EmpresarialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México ; Bogotá : McGraw\Hill, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / G492d. Place hold Request article Add to cart (remove)
		Mercadeo de servicios : un nuevo enfoque : del operativo al perceptivo / Donald W. Cowell ; traducción de Jesús Villamizar Herrera. by Cowell, Donald W. - Villamizar Herrera, Jesús [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Legis, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C874m. Place hold Request article Add to cart (remove)
		Fundamentos de mercadotecnia / Patricia Danel. by Danel, Patricia [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Editorial Trillas, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D179f. Place hold Request article Add to cart (remove)
		The new competition / Philip Kotler, Liam Fahey, Somkid Jatusripitak. by Kotler, Philip [autor.] \| Fahey, Liam, 1951- \| Somkid Jatusripitak. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice\Hall, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.0952 / K874n. Place hold Request article Add to cart (remove)
		Marketing masters : lessons in the art of marketing from those who do it best / Paul B Brown. by Brown, Paul B [autor.]. Edition: First edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Harper & Row, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B878m. Place hold Request article Add to cart (remove)
		Good idea! now what? / Howard Bronson. by Bronson, Howard [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Warner Books, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B869g. Place hold Request article Add to cart (remove)
		Strategy search : a guide to marketing for chief executives and directors / Martin Christopher, Simon Majaro, Malcolm McDonald. by Christopher, Martín [autor.] \| Majaro, Simón \| McDonald, Malcolm. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Aldershot (England) : Gower, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / Ch556s. Place hold Request article Add to cart (remove)
		Como anticiparse a su competencia / Ian Gordon ; traducción Jesús Villamizar Herrera ; asesoría y revisión técnica Humberto Serna Gómez. by Gordon, Ian [autor.] \| Serna Gómez, Humberto [revisión] \| Villamizar Herrera, Jesús [traductor]. Series: Serie empresarial LegisMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Fondo Editorial Legis, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G662c. Place hold Request article Add to cart (remove)
		Fundamentos de mercadotecnia / William J. Stanton, Charles Futrell ; traductor Elena Rosas Sánchez. by Stanton William J [traductor]. Edition: 4 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S792f. Place hold Request article Add to cart (remove)
		Imágen corporativa : cómo crearla y proyectarla / Thomas F. Garbett ; traducción Teresa Nino Torres ; asesoría y revisión técnica Humberto Serna Gómez. by Garbett, Thomas F [autor.] \| Niño Torres, Teresa [traductor] \| Serna Gómez, Humberto. Series: Serie EmpresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Editores, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / G213i. Place hold Request article Add to cart (remove)
		Mercadeo estratégico de servicios financieros / Christine Ennew, Trevor Watkins, Mike Wright ; traducción Teresa Nino Torres ; asesoría y revisión Humberto Serna Gómez. by Ennew, Christine [autor.] \| Niño Torres, Teresa [traductor] \| Serna Gómez, Humberto [revisión] \| Watkins [traductor] \| Wright, Mike. Series: Serie empresarial LegisMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : Fondo Editorial Legis, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / E591m. Place hold Request article Add to cart (remove)
		Curso de mercadotecnia McGraw\Hill 36 horas / Jeffrey L. Seglin ; traducción : Rosa María Rosas Sánchez. by Seglin, Jeffrey L, 956- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S454c. Place hold Request article Add to cart (remove)
		Crecimiento empresarial : claves exitosas para compañías en expansion / Guy E. Weismantel. by Weismantel, Guy E [autor.] \| Kisling, Walter. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : McGraw\Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / W426c. Place hold Request article Add to cart (remove)
		Introducción a la investigación de mercados / Laura Fischer de la Vega, Alma Navarro Vega. by Fischer de la Vega, Laura [autor.] \| Navarro Vega, Alma. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Interamericana, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / F529i. Place hold Request article Add to cart (remove)
		Marketing estratégico / Jean\Jacques Lambin ; translator Alejandro Molla Descals, Salvador Miquel Peris. by Lambin, Jean-Jacques [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : McGraw\Hill, 1987Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L224m, ... Place hold Request article Add to cart (remove)
		Marketing ventas al por menor : para empleados, gerentes y empresarios / Warren G. Meyer ... [y otros] ; traducción Nelson Buitrago Gómez ; revisión técnica Fabio Villegas Orrego. by Meyer, Warren G [autor.] \| Buitrago Gómez, Nelson [traductor] \| Villegas Orrego, Fabio [revisión]. Edition: 8a. edition ; Editor Guillermo E. Mora G.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / M613m. Place hold Request article Add to cart (remove)

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