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Investigación de mercados / Gerald Zaltman, Philip C. Burger ; traducido por Conrad Niell.

by Zaltman, Gerald [autor.] | Burger, Philip [coautor].

Series: Tecnicas de marketing ; 5Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Hispano Europea, 1980Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / Z22i, ...

Investigación de mercados / Carl McDaniel y Roger Gates ; revisión técnica Carlos Mondragón ; traducción Guadalupe Meza Staines.

by Mcdaniel, Carl Daley [autor.] | Gates, Roger Howard, 1942- | Meza Staines de Gárate, Guadalupe [traductor].

Edition: 6a edición .Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : International Thomson Editores, 2005Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M478i.

Herramientas para segmentar mercados y posicionar productos : análisis de información cuantitativa en investigación comercial / Ramón Pedret, Laura sagnier, Francesc Camp.

by Pedret, Ramón [autor.] | Camp, Francesc | Sagnier, Laura.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Deusto, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / P371h, ...

Investigación de mercados / Gilbert A. Churchill, Jr. ; traducción Jorge Luis Blanco ; editora Marcela Rocha Martínez.

by Churchill, Gilbert A [autor.] | Blanco, Jorge Luis [traductor] | Rocha Martínez, Marcela [editor].

Series: Económico administrativosEdition: 4a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : International Thomson Editores, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / CH563i.

Marketing research / David A. Aaker, V. Kumar, George S. Day.

by Aaker, David A [autor.] | Day, George S [coautor] | Kumar, V [coautor].

Edition: 9 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / A111m.

Técnicas cualitativas para investigación de mercados / Rafael Rabadán Anta, Manuel Ato García.

by Rabadán Anta, Rafael [autor.].

Series: Economía y empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pirámide, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / R112t.

Introducción a la antropología cultural : espejo para la humanidad / Conrad Phillip Kottak ; traducción de José C. Lisón Arcal.

by Kottak, Conrad Phillip [autor.] | Lisón Arcal, José C [traductor].

Edition: 5a. edition / José Manuel Cejudo.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 301.2 / K876i.

Investigacion de mercados / Naresh K. Malhotra ; traduccion, Maria Elena Ortiz Salinas.

by Malhotra, Naresh K [autor] | Ortiz Salinas, María Elena [traductor].

Edition: 5a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Naucalpan de Juarez, Estado de Mexico : Pearson Educacion, c2008Publisher: [s.l.] : [s.e.], 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M249i2 2008, ... Not available: Biblioteca CESA: Lost (1).

Investigación de mercados / William G. Zikmund, Barry J. Babin ; traducción Guadalupe Meza Staines, Adolfo Deras Quiñones ; revisión técnica Oscar Balcázar Guzmán.

by Zikmund, William G [autor.] | Babin, Barry J | Belcázar Guzmán, Oscar [revisión] | Deras Quiñones, Adolfo [traductor] | Meza Staines, Guadalupe [traductor].

Edition: 9a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Cengage Learning, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / Z64i.

Investigación y técnicas de mercado / Angel Fernández Nogales.

by Fernández Nogales, Angel [autor.].

Series: Libros profesionales de empresaEdition: 2a. edition / revisada y actualizada.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / F363i.

Segmentación de mercados / Pablo Valderrey Sanz.

by Valderrey Sanz, Pablo [autor.].

Series: Área MercadeoMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Ediciones de la U, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / V144s, ... Not available: Biblioteca CESA: Lost (1).

Investigación de mercados : un enfoque gerencial / Fabio Plazas Rojas.

by Plazas Rojas, Fabio [autor.] | Aragón Marina, Inmaculada.

Series: MercadeoMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / P723i.

Hitting the sweet spot : how consumer insights can inspire better marketing and advertising / Lisa Fortini\Campbell ; editor Bruce Bendinger.

by Fortini-Campbell, Lisa [autor.].

Series: The Consumer Insight Classic!Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : Workshop, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / F742h, ...

Marketing research : methodological foundations / Dawn Iacobucci, Gilbert A. Churchill.

by Iacobucci, Dawn [autor.] | Churchill Jr., Gilbert A.

Edition: Tenth edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : South-Wertern Cengage Learning, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / I115m.

Marketing research / David A. Aaker ... [y otros].

by Aaker, David A [autor.].

Edition: Undécima edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / A111m.

Marketing research essentials / Carl McDaniel, Jr., Roger Gates.

by Mcdaniel, Jr., Carl [autor.] | Gates, Roger.

Edition: Eighth edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Wiley, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M134m.

MKTG 7 / Charles W Lamb; Joseph F Hair; Carl D McDaniel.

by Lamb, Charles W [autor.] | Hair, Joseph F | Mcdaniel, Carl D.

Edition: Student Edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South\Western College Publishing, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218mk, ... Not available: Biblioteca CESA: Lost (1).

Investigación de mercados, para una mejor toma de decisiones / Alberto Céspedes Sáenz.

by Céspedes Sáenz, Alberto [autor.].

Series: MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / C958i.

Consumer behaviour in sport and events : marketing action / Daniel C Funk.

by Funk, Daniel C [autor.].

Series: Sports marketing seriesMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Amsterdam : Butterworth\Heinemann/Elsevier, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / F982c.

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