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Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor.] | Armstrong, Gary.

Series: Prentice Hall series in marketingEdition: 6 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874p.

Investigación integral de mercados : un enfoque operativo / José Nicolas Jany Castro ; revisión técnica Roberto Rosero Hinestroza.

by Jany Castro, José Nicolás [autor.] | Rosero Hinestroza, Roberto [revisión].

Edition: Editora Martha Edna Suárez R.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / J354i.

Mitos del marketing que están matando a los negocios : ¡no siga creyendo en ellos! / Kevin J. Clancy, Robert S. Shulman ; traducción: Roberto A Haas.

by Clancy, Kevin J, 942- [autor.] | Shulman, Robert S, 951-.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C587m.

Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M249m.

Marketing research / Peter M. Chisnall.

by Chisnall, Peter M [autor.].

Series: The McGraw\Hill marketing seriesEdition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / Ch542m.

Introducción a la investigación de mercados / Alfredo López Altamirano, Manuel Osuna Coronado.

by López Altamirano, Alfredo - Osuna Coronado, Manuel [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Diana, 1976Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / L864i.

Marketing / Warren j. Keegan, Sandra E. Moriarty, Thomas R. Duncan.

by Keegan, Warren [autor.] | Duncan, Tom [coautor] | Moriarty, Sandra [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K26m.

Investigación de mercados : texto y casos / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch ; traducción Jorge Blanco y Correa Magallanes ; revisión técnica J. Humberto Dardon Hernández, Julian Vazquez Prada ; con la colaboraciónde Patricia Urena Pérez.

by Boyd, Harper W [autor.] | Blanco y Correa Magallanes, Jorge Luis [traductor] | Dardon Hernández, J. Humberto [revisión] | Stasch, Stanley F | Ureña Pérez, Patricia | Vázquez Prada, Julián [revisión] | Wesfall, Ralph.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Original language: English Publisher: México : Limusa, Noriega editores, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B789i.

Sharpening the marketing edge / Regis McKenna ...[y otros].

by Genius Products, Inc [autor.] | Mckenna, Regis | O'hara, Meghan | Moore, Michael, 1954 | Dog Eat Dog Films | Weinstein Company.

Series: A Harvard Business Review PaperbackEdition: Widescreen.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [New York] : Harvard Business School Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S532s.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G [autor.] | Kanuk, Leslie Lazar.

Edition: Fifth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333b.

Marketing research / David A. Aaker, V. Kumar, George S Day.

by Aaker, David A [autor.] | Day, George S | Kumar, V, 1957-.

Edition: Fifth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / A111m.

Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor] | Armstrong, Gary [autor.].

Edition: Seventh edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, New Jersey : Prentice Hall, 1996Publisher: [California] : [s.e.], 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874p, ...

Marketing management : analysis, planning, implemantation and control : instructor`s resource manual and video guide / Philip Kotler.

by Kotler, Philip [autor.].

Edition: 9 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / K874mi.

Principles of marketing : test item file / Philip Kotler, Gary Armstrong.

by Kotler, Philip - Armstrong, Gary [coautor].

Edition: 7 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / K874t.

Creación del valor : la clave de la gestión competitiva, diseño de una estrategia global / William A. Band ; traducción Claudio L Soriano.

by Band, William A [autor.] | Soriano Soriano, Claudio L [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B214c.

La esencia de la investigación de mercados / Peter Chisnall.

by Chisnall, Peter [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / CH542e.

La investigación de mercados en un entorno de marketing / William R. Dillon, Thomas J. Madden, Neil H. Firtle.

by Dillon, William R. - Madden, Thomas J [coautor].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / D579i.

Marketing : an introductory text / Michael J. Baker.

by Baher, Michael [autor.].

Edition: 6 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m.

Research for marketing / Michael J. Baker.

by Baker, Michael [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Macmillan Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B167r.

Proactive customer service : transforming your customer service department into a profit center / Charles D. Brennan, Jr.

by Brennan, Charles D [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B838p.

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