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		Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K291s. Place hold Request article Add to cart (remove)
		New product and brand management : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy. by Lilien, Gary L [autor.] \| Rangaswamy, Arvind. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Massachusetts : Addison Wesley Longman, 1999Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / L728n, ... Place hold Request article Add to cart (remove)
		Retail power plays : from trading to brand leadership : straegies for building retail brand value / Andrew Wileman, Michael Jary. by Wileman, Andrew - Jary, Michael [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / W676r. Place hold Request article Add to cart (remove)
		The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi. by Marconi, Joe [autor.] \| American Marketing Association. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 2000Online access: Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M321b. Place hold Request article Add to cart (remove)
		Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. by Lane Keller, Kevin [autor.]. Edition: 4ta edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Pearson, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / K291s, ... Place hold Request article Add to cart (remove)
		Branding basic for small business : how to create an irresistible brand on any budget / Maria Ross. by Ross, Maria [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Tray Creative, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R823b. Place hold Request article Add to cart (remove)
		Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956- [autor.]. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K291s1 2008. Place hold Request article Add to cart (remove)
		Con premio incluido : la próxima gran idea de marketing / Seth Godin ; traductora Gisela D. Mercado Weage. by Godin, Seth [autor.] \| Mercado Weage, Gisela D [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G585c, ... Place hold Request article Add to cart (remove)
		Administracion estrategica de marca : branding / Kevin Lane Keller ; traduccion, Erika Montserrat Jaasso Hernand Borneville. by Keller, Kevin Lane, 1956- [autor] \| Jaasso Hernand Borneville, Erika Montserrat [traductor]. Edition: 3a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Mexico : Pearson Educacion, 2008Publisher: [s.l.] : [s.e.], 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K291a 2008. Place hold Request article Add to cart (remove)
		Caso Sabritas. Material type: Film; Type of visual material: videorecording ; Audience: Specialized; Language: Spanish Publisher: [s. l.] : [s. n.], 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C341 1985. Place hold Request article Add to cart (remove)
		The participation game : How the top 100 brands build loyalty in a skeptical world / Norty Cohen. by Cohen, Norty, 1952- [autor.]. Edition: First. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Estados Unidos : IdeaPress Publishing, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / C678p 2017. Place hold Request article Add to cart (remove)

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