Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type: TextLanguage: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Edition: Third editionDescription: xxi, 692 páginas : ilustraciones ; 27 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0131888595; 9780131888593; 9780131888593Subject(s): Productos de marca registrada | Marcas de empresas | Productos nuevos -- Administración | Imagen y diseño corporativo | EME_Ciclo II | EME_Ciclo II_Portafolio de marcas y brandingDDC classification: 658.827 Online resources: Table of contents onlyItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Libros |
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.827 / K291s1 2008 (Browse shelf(Opens below)) | Ej. 1 | Available | 7101014694 |
Total holds: 0
Includes bibliographical references and index.
There are no comments on this title.