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		Gestión por categorías : la respuesta eficiente al consumidor (ECR) / Jordi Garrido i Pavia. by Garrido I Pavia, Jordi [autor.]. Series: Empresa y gestiónMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G241g. Place hold Request article Add to cart (remove)
		Ganadores del maximarketing : el nuevo poder !preocuparse y atreverse! / Stan Rapp, Thomas L. Collins ; traducción de Roberto A. Haas. by Rapp, Stan [autor.] \| Collins, Thomas L \| Haas, Roberto A [traductor]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: México : McGraw-Hill Interamericana, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R221g 1994, ... Place hold Request article Add to cart (remove)
		Canales de venta : llegue a más clientes, venda más productos y obtenga más ganancias / Lawrence G. Friedman, Tomothy R. Furey ; traducción Ma. Ascención Guadalupe de la Campa Pérez\Sevilla. by Friedman, Lawrence G [autor.] \| Campa Pérez-Sevilla, María Ascención Guadalupe de La [traductor] \| Furey, Tomothy R. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educación, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / F911c. Place hold Request article Add to cart (remove)
		El cliente manda : la importancia de las cadenas de abastecimiento en la satisfacción de sus necesidades / Roger D. Blackwell y Kristina Stephan ; traducción Adriana de Hassan. by Blackwell, Roger D [autor.] \| Bonnett Vélez, Fabián [editor] \| Hassan, Adriana de [traductor] \| Stephan, Kristina. Edition: Edición Fabián Bonnett Vélez.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.81 / B636c, ... Place hold Request article Add to cart (remove)
		Administración de ventas / Mark W. Johnston, Greg W. Marshall ; traducción Pilar Mascaró Sacristán, Adolfo Deras Quiñones ; revisión técnica Iván M. Barreira Díaz. by Johnston, Mark W [autor.] \| Barreira Díaz, Iván M [revisión] \| Deras Quiñones, Adolfo [traductor] \| Marshall, Greg W \| Mascaró Sacristán, Pilar [traductor]. Edition: 7a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : McGraw Hill, 2004Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.81 / J721a, ... Place hold Request article Add to cart (remove)
		Fundamentos de Marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Celia Ascencio Lara ; revisión técnica Yezmín López Taymani. by Stanton William J [autor.] \| Etzel, Michael J \| Walker, Bruce J. Edition: 11a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Santafé de Bogotá : McGraw\Hill, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / S792f, ... Place hold Request article Add to cart (remove)
		Key account management : maximising profitability from major customers / John Rock. by Rock, John [autor.]. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Warriewood (Australia)] : Business & Professional Publishing, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / R682k. Place hold Request article Add to cart (remove)
		Sun Tzu : estrategias de marketing / Gerald A. Michaelson con Steven W. Michaelson ; traducción Carlos Ossés Terrón. by Michaelson, Gerald A [autor.] \| Michaelson, Steven W \| Ossés Terrón, Carlos [traductor] \| Rico Grau, Mercedes [editor]. Series: Markenting. VentasEdition: Editora Mercedes Rico Grau.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M621s, ... Place hold Request article Add to cart (remove)
		Cómo crecer cuando los mercados no crecen / Adrian Slywotzky y Richard Wise ; con Karl Weber ; traducción de Nicolás Suescún. by Slywotzky, Adrian J [autor.] \| Suescún, Nicolás, 1937- [traductor] \| Weber, Karl \| Wise, Richard. Edition: Edición Fabián Bonnett Vélez.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S634c. Place hold Request article Add to cart (remove)
		La revolución comercial : el key account, el trade marketing y el category manager / Eduardo Liria. by Liria, Eduardo [autor.] \| Peralba Ruiz, María Victoria [editor]. Series: McGraw\Hill de ManagementEdition: Editora Ma. Victoria Peralba Ruíz.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw Hill, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.81 / L768r, ... Place hold Request article Add to cart (remove)
		Gerencia de territorios aplicando marketing uno a uno / Rafael Alberto Paz Parra, Mónica Piedrahita Echeverry. by Paz Parra, Rafael Alberto [autor.] \| Piedrahita Echeverry, Mónica. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Cali : Universidad Libre, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P348g. Place hold Request article Add to cart (remove)
		Administración del producto / Donald R. Lehmann, Russell S. Winer ; revisión técnica Diana Dávila R. ; traducción Jorge Humberto Romo Muñoz y José del Carmen Pecina. by Lehmann, Donald R [autor.] \| Dávila R., Diana [revisión] \| Mares Chacón, Jesús [editor] \| Pecina, José Del Carmen \| Romo Múño, José Humberto [traductor] \| Winer, Russell S. Edition: 4a. edition / Jesús Mares Chacón.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Interamericana, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / L528a. Place hold Request article Add to cart (remove)
		Gestión por categorías : optimización del surtido / Francisco Serra Sedeno, Alberto Morant Cimas. by Serra Sedeño, Francisco [autor.] \| Morant Cimas, Alberto. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S487g. Place hold Request article Add to cart (remove)
		Gerencia del Siglo XXI : 150 recetas / por Leopoldo Barrionuevo. by Barrionuevo, Leopoldo R [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: San José : Leopoldo Barrionuevo y Asociados, 1996., 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / B277g. Place hold Request article Add to cart (remove)
		Administración de ventas / Mark W. Johnston, Greg W. Marshall ; traducción Ricardo Martín Rubio Ruiz ; revisión técnica Carlos R. Mondragón Liévana. by Johnston, Mark W [autor.] \| Marshall, Greg W \| Mondragón Liévana, Carlos [revisión] \| Rubio Ruiz, Ricardo Martín [traductor]. Edition: 9a edición .Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw Hill, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.81 / J721a, ... Place hold Request article Add to cart (remove)
		Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel ; traducción Guadalupe Meza Staines, Martha Elsa Mauri Hernández ; revisón técnica Irma López Espinosa. by Lamb, Charles W [autor.] \| Hair, Joseph F \| López Espinosa, Irma [revisión] \| Mauri Hernández, Martha Elsa [traductor] \| Mcdaniel, Carl \| Meza Staines, Guadalupe [traductor]. Edition: 11a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Cengage Learning, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L218m. Place hold Request article Add to cart (remove)
		Sales and marketing management - S&MM / Bill Communications Inc. by Bill Communications Incorporated. Material type: Continuing resource; Type of continuing resource: periodical Language: inglés Publisher: New York : Bill Communications Inc. 1984-2003Availability: Items available for loan: Biblioteca CESA (39)Call number: 658, ... Not available: Biblioteca CESA: Damaged (1). Biblioteca CESA: Lost (6). Place hold Request article Add to cart (remove)
		Harvard deusto : márketing y ventas / Planeta DeAgostini Formación. by Planeta DeAgostini Formación. Material type: Continuing resource; Type of continuing resource: periodical Language: Spanish Publisher: Barcelona, España : Planeta DeAgostini Formación, 2011-2016Availability: Items available for loan: Biblioteca CESA (31)Call number: 658.8, ... Not available: Biblioteca CESA: Lost (5). Place hold Request article Add to cart (remove)

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