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Marketing estratégico / Jean Jacques Lambin ; traductor Mark Cedillo.

by Lambin, Jean-Jacques, 1933- [autor.] | Cedillo, Mark [traductor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Madrid : ESIC Editorial, 2003Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / L224m, ...

No piense en color rosa / Lisa Johnson, Andrea Learned.

by Johnson, Lisa [autor.] | Learned, Andrea.

Series: GerenciaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 / J661n.

Comportamiento del consumidor / Waune D. Hoyer, Deborah J. Maclnnis ; traducción Érika Jasso Hernán D'Borneville ; Editor Javier Reyes Martínez.

by Hoyer, Wayne D [autor.] | Jasso Hernand Borneville, Erika Montserrat [traductor] | Macinnis, Deborah J | Reyes Martínez, Javier [editor].

Edition: Quinta edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Cengage Learning Editores, 2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H868co. Not available: Biblioteca CESA: Lost (1).

Comportamientos de compra del consumidor : 29 casos reales / coordinadores Salvador Ruiz de Maya e Ildefonso Grande Esteban.

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R934e.

Investigación de mercados : un enfoque gerencial / Fabio Plazas Rojas.

by Plazas Rojas, Fabio [autor.] | Aragón Marina, Inmaculada.

Series: MercadeoMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / P723i.

Analisis de mercados : Investigación Cualitativas / Laura Fischer de la Vega.

by Fischer de la Vega, Laura.

Material type: Film Film; Format: videocassette ; Type of visual material: videorecording ; Audience: Specialized; Language: Spanish Publisher: [sin lugar] : International Teaching Systems.INC [1990?]Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.83 / F528a 1990, ... Not available: Biblioteca CESA: Lost (1).

MKTG : marketing / [Charles W. Lamb, Joseph F. Hair, Carl McDaniel] ; traducción Pilar Mascaró Sacristán, Mara Paulina Suárez Moreno ; revisión técnica María de los Ángeles Ramos Solano.

by Lamb, Charles W, 1944- [autor] | Hair, Joseph F [autor] | Mascaró Sacristán, Pilar | Mcdaniel, Carl, Jr, 1941- [autor] | Ramos Solano, María de lol Ángeles [revisión] | Suárez Moreno, Mara Paulina.

Edition: Septima edición. Edición del estudiante.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : Cengage Learning, 2014Publisher: [Ohio, CO] : [s.e.], 2014Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.834 / L218mk1 2014, ...

Comportamiento del consumidor : el liderazgo en las ventas / Salvador Marcado H.

by Mercado H., Salvador [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Grupo Vanchri, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S159c 2014.

Consumer behavior : student edition 7 / Barry J. Babin ; Eric G. Harris.

by Babin, Barry J [autor.] | Harris, Eric G.

Edition: Seventh edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA Cengage Learning 2016Other title: CB : consumer behavior.Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / B114c 2016, ...

Statistics for marketing and consumer research / Mario Mazzocchi.

by Mazzocchi, Mario [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: California : Sage, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M477s 2008.

Cualitativa-mente : los secretos de la investigación cualitativa / Pepe Martínez.

by Martínez, Pepe [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M386c 2008.

The field study handbook / Jan Chipchase ; ilustraciones de Lee John Phillips.

by Chipchase, Jan [autor.] | Phillips, Lee John [ilustrador .].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: San Francisco, California ; Tokyo : Field Institute, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / C541f 2017.

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editores William O. Bearden, Richard G. Netemeyer y Kelly L. Haws.

by Bearden, William O [editor .] | Netemeyer, Richard G [editor .] | Haws, Kelly L [editor .].

Edition: Third edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Los Ángeles, California : Sage Publications, Inc., 2011Other title: Marketing scales.Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / H236h 2011.

Introducción a la investigación de mercados / coordinadores María Jesús Merino Sanz [y otros tres].

by Merino Sanz, María Jesús [coordinador.] | Pintado Blanco, Teresa [coordinador.] | Sánchez Herrera, Joaquín [coordinador.] | Grande Esteban, Ildefonso [coordinador.].

Series: Libros Profesionales de EmpresaEdition: Segunda edición / revisada y actualizada.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / IN61i 2015.

Digital minds : 12 things every business needs to know about digital marketing / Husam Jandal, Francois Muscat, Benjamin Smith ... [y otros].

by Husam Jandal [autor.] | Muscat, Francois [autor.] | Smith, Benjamin [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Canada : WSI, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / D574 2013.

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