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Marketing estratégico / Orville C. Walker ...[y otros]. ; traducción Enrique Palos Báez. by Walker, Orville C [autor.] | Boyd Jr., Harper W | Mullins, John | Larréché, Jean-Claude | Palos Baéz, Enrique [traductor ]. Edition: 4a. edición.Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: español Original language: inglés Publisher: México : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / W177m 2005, ...
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Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius ; traducción de María Jesús Herrero Díaz, Nora Natalia Martínez Suárez y María Guadalupe Cevallos Almada. by Kerin, Roger A, 1947- [autor] | Cevallos Almada, María Guadalupe | Hartley, Steven W [autor] | Herrero Díaz, María Jesús | Martínez Suárez, Nora Natalia | Rudelius, William [autor]. Edition: Undécima edición.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Original language: English Publisher: México, D.F. : McGraw\Hill Education, 2014Publisher: [México] : [s.e.], 2014Online access: Acceso en línea (texto completo) Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K374m1 2014.
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MKTG / Charles W. Lamb, Joseph F. Hair. Jr., Carl McDaniel. by Lamb, Charles W [autor.] | Hair, Jr, Joseph F | Mcdaniel, Carl. Edition: Undécima edición.Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: English Publisher: Boston, MA : Cengage Learning, 2018Other title: MKTG 11 : principles of marketing.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / L218m4 2018.
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The marketing plan handbook / Alexander Chernev. by Chernev, Alexander [autor.]. Edition: Sixth edition.Material type: Text; Nature of contents: ; Literary form:
Not fiction
; Audience:
General;
Language: English Publisher: Washington, D.C. : Cerebellum Pres, 2020Publisher: @2020 Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C521 2020.
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