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Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K [autor.].

Edition: Second edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M249m, ... Not available: Biblioteca CESA: Damaged (1).

Marketing research / Wong Toon Quee.

by Toon Quee, Wong [autor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Marketing Institute of Singapore, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / T668m.

Investigación integral de mercados : un enfoque para el Siglo XXI / José Nicolás Jany Castro ; revisión técnica Roberto Rosero Hinestroza ; edición de Lily Solano Arévalo.

by Jany Castro, José Nicolás [autor.] | Rosero Hinestroza, Roberto | Solano Arévalo, Lily [editor.].

Edition: 2a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / J354i, ...

Publicidad y medios de comunicación / Asociación Nacional de Instituciones Financieras.

by Asociación Nacional de Instituciones Financieras - ANIF.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : Anif, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / A537p.

Marketing : concepts and strategies / William M. Pride, O.C Ferrell.

by Pride, William M [autor.] | Ferrell, O.C.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, MA : Houghton mifflin company, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P947m, ...

Viva la publicidad viva : cómo hacer publicidad eficaz y eficiente, armada para el mercadeo / Jorge Molina Villegas.

by Molina Villegas, Jorge [autor.].

Edition: 2a. edition / actualizada.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Alfaomega ; Politecnico Grancolombiano, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / M722c.

Investigación de mercados / David A. Aaker ; George S. Day, V. Kumar ; traducción Fernando Roberto Pérez Vásquez ; revisión técnica César Javier Sepúlveda Martínez.

by Aaker, David A [autor.] | Day, George S | Kumar, V | Pérez Vázque, Fernando Roberto [traductor] | Sepúlveda Martínez, César Javier [revisión].

Series: : Administración mercadotecniaEdition: 4a. edición .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : Limusa Wiley, 2001Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.83 / A111i 2007, ...

Herramientas para segmentar mercados y posicionar productos : Análisis de información cuantitativa en investigación comercial / Ramón Pedret, Laura Saigner, Francesc Camp.

by Pedret, Ramón [autor.] | Camp, Francesc | Sagnier, Laura.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Ediciones Deusto, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / P371h, ... Not available: Biblioteca CESA: Damaged (1).

Investigación de mercados : un enfoque práctico / Naresh K. Malhotra ; traducción Verania de Parres Cárdenas ; revisión técnica Marcela Benassini Félix.

by Malhotra, Naresh K [autor.] | Benassini Félix, Marcela [revisión] | Parres Cárdenas, Concepción Verania De [traductor].

Edition: 2a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Prentice\Hall Hispanoamericana, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M249i, ...

Investigación de mercadeo : Análisis y medida / Peter Chisnall.

by Chisnall, Peter [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1976Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / Ch542i, ...

Investigación de mercados estratégica : cómo utilizar de forma inteligente la información de los estudios de mercado / José María Ferré Trenzano.

by Ferré Trenzano, José María [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Gestión 2000, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / F382i.

Dirección de marketing / Philip Kotler...[y otros] ; traducción Yago Moreno López, José Hamad y Cristina Belló ; editor Andrés Otero.

by Cámara Ibánez, Dionisio [autor.] | Grande Esteban, Ildefonso, 1954- | Hamad, José [traductor] | Kotler, Philip, 1931- | Moreno López, Yago [traductor] | Otero, Andrés [editor].

Edition: Edición del milenio.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K87d.

Investigación de mercados contemporánea / Carl McDaniel, Roger Gates ; traducción María Teresa Aguilar ; revisión técnica Luis Alfonso Pérez.

by Mcdaniel, Carl [autor.] | Aguilar, María Teresa [traductor] | Gates, Roger | Pérez, Luis Alfonso [revisión].

Series: Soluciones empresarialesEdition: 4a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : International Thomson Editores, 1999Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M478i, ... Not available: Biblioteca CESA: Damaged (1).

Investigación de mercados / William G. Zikmund ; traducción Miguel Angel Sánchez Carrión, Concepción Verania de Parres Cárdenas ; revisión técnica Marcela Benassini Félix.

by Zikmund, William G [autor.] | Benassini Félix, Marcela | Parres Cárdenas, Concepción Verania De | Sánchez Carrión, Miguel Angel [traductor].

Edition: 6a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Prentice\Hall Hispanoamericana, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / Z64i.

101 estrategias de negocios y de marketing : las mejores estrategias para alcanzar el éxito empresarial en épocas turbulentas y competitivas / José Maria Ferre Trenzano.

by Ferré Trenzano, José María [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2002Publisher: [s.l.] : [s.e.], 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4012 / F368e, ...

Investigación de mercados : un enfoque aplicado / Naresh K. Malhotra ; traducción: José Francisco Javier Dávila Martínez, Magda Elizabeth Treviño Rosales.

by Malhotra, Naresh K [autor.].

Edition: 4a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Education, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M249i1 2004, ... Not available: Biblioteca CESA: Damaged (1).

Marketing estratégico / Jean Jacques Lambin ; traductor Mark Cedillo.

by Lambin, Jean-Jacques, 1933- [autor.] | Cedillo, Mark [traductor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Madrid : ESIC Editorial, 2003Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / L224m, ...

Marketing / Philip Kotler ... [y otros] ; traducción de Clara Eugenia Rivera Rodríguez, María de Ancos Rivera ; revisión técnica Andrés Ibanez Tardel.

by Kotler, Philip [autor.] | Armstrong, Gary | Cámara Ibánez, Dionisio | Cruz Roche, Ignacio | Rivera Rodríguez, Clara Eugenia [traductor .] | Ancos Rivera, María de [traductor .] | Ibañez Tardel, Andrés [revisión .].

Edition: 10a. edición .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : Pearson Educación, Prentice Hall, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m 2004, ... Not available: Biblioteca CESA: Lost (1).

Investigación de mercados / Gerald Zaltman, Philip C. Burger ; traducido por Conrad Niell.

by Zaltman, Gerald [autor.] | Burger, Philip [coautor].

Series: Tecnicas de marketing ; 5Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Hispano Europea, 1980Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / Z22i, ...

Fundamentos de marketing : teoría y experiencia / Roberto Dvoskin.

by Dvoskin, Roberto [autor.].

Series: Management. MasterMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Granica, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D988f.

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