Marketing research / Alvin C. Burns, Ronald F. Bush.
Material type:
TextLanguage: English Publisher: Boston : Pearson, 2014Edition: Seventh. EditionDescription: 496 páginas : IlustracionesContent type: texto Media type: computadora Carrier type: recurso en líneaISBN: 9780273768517Subject(s): Diseños de investigación en mercadeo | Encuestas e investigación | Análisis de mercadeo | Investigación de mercadeoDDC classification: 658.83 | Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode | Item holds |
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Recurso electrónico
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
Recursos de información electrónicos y digitales | EBR658.83 / B967m1 2014 (Browse shelf(Opens below)) | Ej. 1 | Available | Disponible Kindle No 167, 171, 172 | LE00151 |
Disponible Kindle.
Introduction to Marketing Research ; Marketing Research Is Part of Marketing ; The Philosophy of the Marketing Concept Guides Managers' Decisions ; The "Right" Marketing Strategy ; What Is Marketing Research? ; Is It Marketing Research or Market Research? ; The Function of Marketing Research ; What Are the Uses of Marketing Research? ; Identifying Market Opportunities and Problems ; Generate, Refine, and Evaluate Potential Marketing Actions ; Selecting Target Markets ; Product Research ; Pricing Research ; Promotion Research ; Distribution Research ...
Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Marketing Research gives readers a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.
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