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		Marketing : decisiones y conceptos básicos / William M. Pride, O.C. Ferrell, traducción Julio Coro Pando. by Pride, William M [autor.] \| Coro Pando, Julio [traductor] \| Ferrell, O.C [coautor]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Nueva editorial Interamericana, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P947m. Place hold Request article Add to cart (remove)
		Investigación de mercados : toma de decisiones del sector público y privado / David A. Aaker ; George S. Day ; traducción Julio Coro Pando ; revisión Fernando Javier Cervantes Aldana. by Aaker, David A [autor.] \| Cervantes Aldana, Fernando Javier \| Coro Pando, Julio S [traductor] \| Day, George S. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Nueva Editorial Interamericana, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / A111i. Place hold Request article Add to cart (remove)
		Introducción a la investigación de mercados / Laura Fischer de la Vega, Alma Navarro Vega. by Fischer de la Vega, Laura [autor.] \| Navarro Vega, Alma. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Interamericana, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / F529i. Place hold Request article Add to cart (remove)
		Cómo preparar el exitoso plan de mercadotecnia / Roman G. Hiebing, Scott W. Cooper; traducción de Rosa María Rosas Sánchez. by Hiebing, Román G [autor.] \| Cooper, Scott W [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill/Interamericaña de México, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H633c. Place hold Request article Add to cart (remove)
		Clientes para siempre / Carl Sewel, Paul B. Brown ; traducción Roberto A Arias. by Sewell, Carl [autor.] \| Brown, Paul B \| Haas, Roberto A [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw\Hill/Interamericana, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / S515c, ... Place hold Request article Add to cart (remove)
		Manual de fusiones y adquisiciones de empresas / Juan Mascarenas Pérez\Inigo. by Mascarenas Pérez Iñigo, Juan [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill Interamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.678 / M395m. Place hold Request article Add to cart (remove)
		Ventas : conceptos, planificación y estrategias / William J. Stanton, Richard H. Buskirk, Rosann L. Spiro ; translator Alfredo Anton Moreno. by Stanton William J [autor.] \| Anton Moreno, Alfredo [traductor] \| Buskirk, Richard H \| Spiro, Rosann L. Edition: 9a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill Interamericana, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.81 / S792v 1995, ... Place hold Request article Add to cart (remove)
		Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear, James R. Taylor ; Traducción de Gloria E. Rosas Lopetegui. by Kinnear, Thomas C [autor.] \| Rosas Lopetegui, Gloria E [traductor] \| Taylor, James R [coautor]. Edition: 5 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill Interamericana, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / K51i, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Comercialización y venta de servicios financieros / Peter J. Mcgoldrick . Steven J. Greenland ; traducción de Gonzálo Gómez. by Mcgoldrick, Peter J [autor.] \| Gómez, Gonzálo [traductor] \| Greenland, Steven J [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw-Hill Interamericaña de España, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / M478c. Place hold Request article Add to cart (remove)
		Ganadores del maximarketing : el nuevo poder !preocuparse y atreverse! / Stan Rapp, Thomas L. Collins ; traducción de Roberto A. Haas. by Rapp, Stan [autor.] \| Collins, Thomas L \| Haas, Roberto A [traductor]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: México : McGraw-Hill Interamericana, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R221g 1994, ... Place hold Request article Add to cart (remove)
		Estadística aplicada a los negocios y la economía / Allen L. Webster ; traducción de Yelka María García. by Webster, Allen L [autor.] \| García, Yelka María [traductor]. Edition: 3 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill interamericana, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 519.5 / W387e, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing : un enfoque global / E. Jerome McCarthy, Willia, D. Perreault, Jr. ; Rosa María Rosas Sánchez, traductor., Olivia del Carmen Farrés Domenzáin,. by Mccarthy, E. Jerome [autor.] \| Farrés Domenzáin, Olivia Del Carmen [traductora.] \| Perreault Jr., William D \| Rosas Sánchez, Rosa María [traductora.]. Edition: 13a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill Interamericana, 2001Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / M116m, ... Place hold Request article Add to cart (remove)
		Publicidad : Comunicación integral en marketing / Rubén Treviño Martínez. by Treviño Martínez, Rubén [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill Interamericana Editores, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / T813p. Place hold Request article Add to cart (remove)
		e - Commerce / Jeffrey F. Rayport, Bernard J. Jaworski ; traductor Concepción Verania de Parres Cárdenas. by Rayport, Jeffrey F [autor.] \| Jaworski, Bernard J \| Verania de Parres Cárdenas, Concepción [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw-Hill Interamericana, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R277e, ... Place hold Request article Add to cart (remove)
		Posicionamiento la batalla por su mente / Al Ries, Jack Trout ; translator Karla Ivonne Sáinz de la Pena Alcocer. by Ries, Al [autor.] \| Sáinz de la Peña Alcocer, Karla Ivonne [traductor] \| Trout, Jack. Edition: 2a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw\Hill Interamericana, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559p. Place hold Request article Add to cart (remove)
		Las 22 Leyes inmutables del marketing : viólelas bajo su propio riesgo / Al Ries, Jack Trout. by Ries, Al [autor.] \| Trout, Jack [coautor]. Language: Spanish Publisher: México : McGraw-Hill Interamericaña de México, 1993Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R559l, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Publicidad : comunicación integral en marketing / Rubén Treviño Martínez. by Treviño Martínez, Rubén [autor.]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill Interamericana Editores, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / T813p. Place hold Request article Add to cart (remove)
		Administracion del marketing : un enfoque en la toma estrategica de decisiones / John W. Mullins [y otros] ; traduccion, Jorge Humberto Romo Muñoz, Francisco Javier Davila Martinez. by Dávila Martínez, José Francisco Javier [traductor] \| Mullins, John Walker [colaborador] \| Romo Muñoz, Jorge Humberto [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Mexico : McGraw\Hill Interamericana, c2007Publisher: [s.l.] : [s.e.], 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M959a. Place hold Request article Add to cart (remove)
		Manual para elaborar un plan de mercadotecnia / Ricardo Fernández Valinas. by Fernández Valiñas, Ricardo [autor.]. Edition: Editor Jesús Mares Chacón.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill Interamericana, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F363m. Place hold Request article Add to cart (remove)

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