Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John.
Material type:
TextLanguage: English Publisher: Boston, MA : Houghton Mifflin, 2000Edition: First editionDescription: xix, 250 páginas : ilustraciones ; 26 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0395769167Subject(s): Industrias de Servicios -- Management | Industrias de Servicios -- Marketing | Estrategias de mercadeo | Mercadeo | Canales de comercialización | Vendedores y arte de vender -- Dirección y administración | Comercio mayoristaDDC classification: 658.82
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Biblioteca CESA
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