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Services marketing / Christopher H. Lovelock. by Lovelock, Christopher H [autor.]. Edition: Third edition.Material type:  Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / L897s.
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Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John. by Fisk, Raymond P [autor.] | Grove, Stephen J. (Stephen John), 1950- | John, Joby, 1957-. Edition: First edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Boston, MA : Houghton Mifflin, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / F538i.
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Administracion de servicios : estrategias para la creacion de valor en el nuevo paradigma de los negocios / Christopher Loverlock, [y otros cuatro] ; traduccion Miguel Angel Sanchez Carrion, Pilar Mascaro Sacristan, Jaime Gomez Mont Araiza ; colaboracion tecnica Karla Veronica Cabrera Martinez. by Lovelock, Christopher H [autor] | Cabrera Martinez, Karla Veronica [colaborador] | Gómez Mont Araiza, Jaime [traductor] | Mascaró Sacristán, Pilar [traductor] | Sánchez Carrión, Miguel Angel [traductor]. Series: Area: AdministracionEdition: Segunda edicion.Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Original language: English Publisher: Naucalpan de Juarez, Estado de Mexico : Pearson Educacion de Mexico : Prentice Hall, 2011Publisher: [s.l.] : [s.e.], 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A238a.
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Administración de servicios : estrategias de marketing, operaciones y recursos humanos / Christopher H. Lovelock ... [y otros] ; traducción Miguel Ángel Sánchez Carrión, Pilar Mascaró Sacristán, Angel Apuntes Aguirre. by Apuntes Aguirre, Angel [autor.] | Anta, Marisa De [editor] | Lovelock, Christopher H | Mascaró Sacristán, Pilar [traductor] | Sánchez Carrión, Miguel Angel [traductor]. Edition: Editora Marisa de Anta.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Original language: English Publisher: México : Pearson Educación, Prentice Hall, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L898a.
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Marketing de Servicios / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler ; revisión técnica Juan Pablo Calderón Dávalos, Irma López Espinosa ; traducción Jorge Alberto Velázquez Arellano y Elizabeth Treviño Rosales. by Zeithaml, Valarie A [autor.] | Bitner, Mary Jo | Calderón Dávalos, Juan Pablo [revisión] | Gremler, Dwayne D | López Espinosa, Irma [revisión] | Treviño Rosales, Magda Elizabeth [traductor] | Velázquez Arellano, Jorge Alberto [traductor]. Edition: 5a edition.Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Original language: English Publisher: México : McGraw Hill, 2009Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / Z48m, ...
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Managing in the service economy / James L Heskett. by Heskett, James L [autor.]. Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Boston, MA : Harvard Business School Press, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.91 / H274m.
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