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		Cómo conquistar y mantener la fidelidad de sus clientes : 7 métodos para tener éxito más rapidamente en períodos difíciles / Guy Bobichon ; traducción Claudio L Soriano. by Bobichon, Guy [autor.] \| Soriano Soriano, Claudio L [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid : Ediciones Díaz de Santos, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B663c. Place hold Request article Add to cart (remove)
		Marketing : connecting with customers / Gilbert D. Harrell y Gary L. Frazier. by Harrell, Gilbert D [autor.] \| Frazier, Gary L. Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New Jersey : Prentice Hall, 1999Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / H296m 1999, ... Place hold Request article Add to cart (remove)
		La organización que actua en función del mercado : cómo entender, atraer y mantener a los clientes valiosos / George S. Day ; traducción de Adriana de Hassan. by Day, George S [autor.] \| Hassan, Adriana de [traductor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: Bogotá : Norma, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / D273o 2000, ... Place hold Request article Add to cart (remove)
		Fidelización de consumidores : cómo pueden los fabricantes y distribuidores fidelizar a través de marcas y tiendas / Fernando Iniesta, Antonio Agustín, con la colaboración de AC Nielsen. by Iniesta, Fernando - Agustín, Antonio [coautor] \| Idelco, Coaut. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / I56f. Place hold Request article Add to cart (remove)
		El espíritu del nuevo consumidor : actitudes, comportamientos y preferencias de los e\clientes / Laurie Windham con la colaboración de Ken Orton. by Windham, Laurie [autor.] \| Orton, Ken. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Deusto, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / W764e. Place hold Request article Add to cart (remove)
		De la calidad de servicio a la fidelidad del cliente / Dolors Setó Pamies. by Setó Pamies, Dolors [autor.]. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S495d. Place hold Request article Add to cart (remove)
		Gestión de la clientela : la manera de conseguir y retener clientes rentables / Rafael Martínez\Vilanova Martínez. by Martínez-Vilanova Martínez, Rafael [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / M385g. Place hold Request article Add to cart (remove)
		Fidelización... un paso más allá de la retención : el marketing directo, el despliegue CRM y la empresa virtual / Félix Cuesta Fernández ; prólogo Eduardo Montes Pérez. by Cuesta Fernández, Félix [autor.] \| Montes Pérez, Eduardo [prólogo .]. Series: : Serie McGraw-Hill de management. MarketingMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Madrid : McGraw-Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / C965f 2003, ... Place hold Request article Add to cart (remove)
		Venta personal y dirección de ventas : la fidelización del cliente / Inés Küster Boluda, Sergio Román Nicolás. by Küster Boluda, Inés [autor.] \| Román Nicolás, Sergio. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : International Thomson, 2006Other title: Fidelización del cliente.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / K973v. Place hold Request article Add to cart (remove)
		Sun tzu estrategias para ventas : cómo usar el arte de la guerra para construir relaciones duraderas con los clientes / Gerald A. Michaelson, Steven W. Michaelson ; traducción Karla Ivonne Sainz de la Pena Alcocer. by Michaelson, Gerald A [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / M621s. Place hold Request article Add to cart (remove)
		All for one : 10 strategies for building trusted client partnerships / Andrew Sobel. by Sobel, Andrew [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S677a. Place hold Request article Add to cart (remove)
		Marketing directo e interactivo : Campanas efectivas con sus clientes / Josep Alet. by Alet, Josep [autor.]. Edition: 2da edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Business Marketing School - ESIC, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A366m. Place hold Request article Add to cart (remove)
		The complete guide to direct marketing : creating breakthrough programs that really work / Chet Meisner. by Meisner, Chet [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : Kaplan Pub., 2006Online access: Contributor biographical information \| Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M515c. Place hold Request article Add to cart (remove)
		Direct marketing : strategy, planning, execution / Edward L Nash. by Nash, Edward L [autor.]. Edition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw Hill, 2000Online access: Contributor biographical information \| Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / N248d. Place hold Request article Add to cart (remove)

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