Direct marketing : strategy, planning, execution / Edward L Nash.
Material type:
TextLanguage: English Publisher: New York : McGraw Hill, 2000Edition: Fourth editionDescription: xxxii, 600 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0071352872Subject(s): Consumidores | Fidelización de clientes | Mercadeo directoDDC classification: 658.84 Online resources: Contributor biographical information | Publisher description | Table of contents
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.84 / N248d (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101019992 |
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Includes index.
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