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Mercadotecnia : un enfoque integrador / Weldon J. Taylor, Roy T. Shaw ; traducción Lorenzo Razo Morales.

by Taylor, Weldon J. - Shaw, Roy T. - López Ballori, Eduardo [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1973Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T238m.

Cómo crear demanda : claves y tácticas efectivas para comercializar su producto o servicio / Richard Ott ; traducción Gerardo Gambolini.

by Ott, Richard [autor.] | Gambolini, Gerardo [traductor].

Series: Colección managementMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Granica, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / O891c.

Marketing : decisiones y conceptos básicos / William M. Pride, O.C. Ferrell, traducción Julio Coro Pando.

by Pride, William M [autor.] | Coro Pando, Julio [traductor] | Ferrell, O.C [coautor].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Nueva editorial Interamericana, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P947m.

New venture methodology / Donald H. Slocum.

by Slocum, Donald H [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Association, 1972Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.678 / S634n.

La venta al detalle : estrategia y estructura / David J. Rachman; traducido por Gabriel Perez Agote.

by Rachman, David J. - Pérez Agote, Gabriel [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Deusto, 1973Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / R119v.

Dirección de mercadotecnía : análisis, planeación y control / Philip Kotler ; translator R. Quijano R.

by Kotler, Philip [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Diana, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d.

Marketing : política e estratégia de distribuicao / Sérgio Roberto Dias.

by Dias, Sérgio Roberto [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Portuguese Publisher: Sao Paulo : Atlas, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / D541m.

El gran giro de la mercadotecnia : la era del individuo y cómo beneficiarse con ella / Stan Rapp, Tom Collins ; traducción de Roberto A. Haas.

by Rapp, Stan [autor.] | Collins, Tom, 1843-1912 | Haas, Roberto A [traductor .].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R221g, ...

Cómo entrar en el mercado / E. Raymond Corey, Frank V. Cespedes, V. Kasturi Rangan ; traducción Rosa María Rosas Sánchez.

by Corey, Raymond E [autor.] | Cespedes, Frank V [coautor] | Rosas Sánchez, Rosa María.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C797c.

El mailing : clave del éxito de sus ventas / Jean Pierre Lehnisch ; traducción de Claudio L. Soriano Soriano.

by Lehnisch, Jean-Pierre [autor.] | Soriano Soriano, Claudio L [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: español Original language: frances Publisher: Madrid : Ediciones Díaz de Santos, 1990Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L522m, ...

Breve curso de marketing para mercado abierto / Javier Cordero Ramírez.

by Cordero Ramírez, Javier [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C794b.

Marketing / Courtland L. Bovée, Michael J. Houston, John V Thill.

by Bovée, Courtland L [autor.] | Houston, Michael J | Thill, John V.

Series: McGraw\Hill series in marketingEdition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B783m.

Global marketing strategy / Susan P. Douglas, C. Samuel Craig.

by Douglas, Susan P. - Craig, C. Samuel [coautor].

Series: McGraw-Hill en MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D736g.

Marketing channels / Louis W. Stern, Adel I. El\Ansary, Anne T. Coughlan.

by Stern, Louis W, 1935- [autor.] | Coughlan, Anne T.

Series: The Prentice\Hall series in marketingEdition: Fifth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / S839m.

Políticas y estrategias de distribución : cómo determinar los circuitos de distribución y negociar con la distribución a través del trade marketing / José María Ferré Trenzano, Jordi Ferré Nadal.

by Ferré Trenzano, José María [coautor].

Series: Guías prácticas de marketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Díaz de Santos, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F382p.

Managing the supply chain : a estrategic perspective / J. L. Gattorna, D. W. Walters.

by Gattorna, J. L. - Walters, D. W [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan Press, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / G263m.

Distribución comercial / coordinador Enrique Carlos Díez de Castro.

by Díez de Castro, Enrique Carlos [autor.].

Edition: 2a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / D568d.

Marketing : conceptos y estrategias / William M. Pride. O. C. Ferrel ; traducción Gloria E. Rosas Lopetegui ; revisión técnica José Nicolas Jany Castro.

by Pride, William M [autor.] | Ferrell, O.C | Jany Castro, José Nicolás, Revisor | Rosas Lopetegui, Gloria Elizabeth [traductor].

Edition: 9a. edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, c1997, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P947m, ... Not available: Biblioteca CESA: Damaged (1).

Marketing internacional avanzado / Josep Bertrán.

by Bertrán, Josep [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Mcgraw\Hill, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.1 / B548m.

Gerencia de ventas al detal / Ron Hasty, James Reardon ; traducción Cecilia Avila de Barón ; revisión técnica Enrique Luque Carulla.

by Hasty, Ronald W [autor.] | Ávila de Barón, Cecilia [traductor] | Luque Carulla, Enrique, 1930-2006 [revisión] | Reardon, James | Solano Arévalo, Lily [editor].

Edition: Editora Lily Solano Arévalo.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / H356g.

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