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		Marketing de servicios financieros : una visión estratégica / James H. Donnelly ; Leonard L. Berry ; Thomas W. Thompson. by Donnelly, James H [autor.] \| Berry, Leonard L \| Thompson, Thomas W. Series: Serie liderazgo en bancaMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / D685m. Place hold Request article Add to cart (remove)
		Calidad total en la gestión de servicios : Cómo lograr el equilibrio entre las percepciones y las expectativas de los consumidores / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry ; traducción Claudio L. Soriano Soriano. by Zeithaml, Valarie A [autor.] \| Berry, Leonard L \| Parasuraman, A \| Soriano Soriano, Claudio L [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.568 / Z48c. Place hold Request article Add to cart (remove)
		Marketing en las empresas de servicios : compita mediante la calidad / Leonard L. Berry, A. Parasuraman ; translator Jorge Cardenas Nannetti. by Berry, Leonard L, 1942- [autor.] \| Parasuraman, A. Series: Desarrollo gerencialEdition: Ed / Armando Bernal M. y Lucrecia Monárez T.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Norma, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / B534m. Place hold Request article Add to cart (remove)
		Un buen servicio ya no basta : cuatro principios del servicio excepcional al cliente / Leonar L. Berry ; traducción Adriana de Hassan. by Berry, Leonard L [autor.] \| Hassan, Adriana de [traductor]. Edition: Edición Armando Bernal, Lucrecia Monárez.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Santafé de Bogotá : Norma, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B534b. Place hold Request article Add to cart (remove)
		Un buen servicio ya no basta : más allá de la excelencia en el servicio / Leonard L. Berry. by Berry, Leonard L [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B534b. Place hold Request article Add to cart (remove)
		Harvard Business Review on Customer Relationship Management / C. K. Prahalad...[ y otros 9]. by Prahalad, Coimbatore Krishna Rao, 1941- [autor.] \| Ramaswamy, Venkatram \| Seybold, Patricia B \| Berry, Leonard L \| Chase, Richard B \| Dasu, Sriram \| Sawhney, Mohanbir S \| Katzenbach, Jon R \| Santamaria, Jason A. Series: The Harvard Business Review Paperback SeriesMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business School Press, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / H339h 2001. Place hold Request article Add to cart (remove)

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