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Marketing estratégico / Jean\Jacques Lambin ; translator Alejandro Molla Descals, Salvador Miquel Peris.

by Lambin, Jean-Jacques [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : McGraw\Hill, 1987Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L224m, ...

Dirección de la mercadotecnia : análisis, planeación, implementación y control / Phillip Kotler ; traducción: Eugenia Rosete Solis, Mercedes Córdoba y Magro.

by Kotler, Philip [autor.].

Edition: 7a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d.

El nuevo posicionamiento : lo más reciente sobre la estrategia de negocios #1 del mundo / Jack Trout, Steve Rivkin ; traducción Roberto Haas García.

by Trout, Jack [autor.] | Rivkin, Steve, 947-.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: New York : McGraw\Hill, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / T859n.

Uno por uno : el marketing del Siglo XXI / Don Peppers.

by Peppers, Don [autor.] | Rogers, Martha [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Javier Vergara, 1996Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / P424m, ...

Fidelizando clientes : detectar y mantener al cliente leal / Josep Maria Martínez Ribes, Lluís de Borja Soler y Patrícia Carvajal Pérez.

by Martínez Ribes, Josep Maria [autor.] | Borja Soler, Lluís de | Carvajal Pérez, Patrícia.

Series: : Eada gestión ; 41Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Barcelona : Gestión 2000 ; 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M385f, ...

Valoración de empresas, gerencia del valor y EVA / Oscar León García Serna.

by García Serna, Oscar León [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Medellín : Digital Express, 2003Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.15 / G216v, ...

Las claves de CRM : gestión de relaciones con los clientes / Paul Greenberg ; traducción Vuelapluma ; edición Mercedes Franco Calvo.

by Greenberg, Paul [autor.] | Franco Calvo, Mercedes [editor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G798c, ... Not available: Biblioteca CESA: Lost (1).

Marketing estratégico / Jean Jacques Lambin ; traductor Mark Cedillo.

by Lambin, Jean-Jacques, 1933- [autor.] | Cedillo, Mark [traductor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Madrid : ESIC Editorial, 2003Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / L224m, ...

La esencia del marketing / selección de Robert J. Dolan ; traducción Adriana de Hassan.

by Bernal, Armando [editor] | Dolan, Robert J [compilador] | Hassan, Adriana de [traductor] | Monárez, Lucrecia [editor].

Edition: Edición Armando Bernal, Lucrecia Monárez.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publisher: Barcelona ; Santafé de Bogotá : Grupo Editorial Norma, 1995Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / D659e, ...

Herramientas para segmentar mercados y posicionar productos : análisis de información cuantitativa en investigación comercial / Ramón Pedret, Laura sagnier, Francesc Camp.

by Pedret, Ramón [autor.] | Camp, Francesc | Sagnier, Laura.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Deusto, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / P371h, ...

Fidelización... un paso más allá de la retención : el marketing directo, el despliegue CRM y la empresa virtual / Félix Cuesta Fernández ; prólogo Eduardo Montes Pérez.

by Cuesta Fernández, Félix [autor.] | Montes Pérez, Eduardo [prólogo .].

Series: : Serie McGraw-Hill de management. MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Madrid : McGraw-Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / C965f 2003, ...

Operaciones financieras en el mercado de capitales / Roberto Pinilla Sepúlveda, Luis Antonio Valero Rueda, Alexander Guzmán Vásquez.

by Pinilla Sepúlveda, Roberto [autor.] | Valero Rueda, Luis Antonio | Guzmán Vásquez, Alexander, 1976-.

Edition: 3ra edición .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : CORREVAL, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 332.678 / P645o 2007, ... Not available: Biblioteca CESA: Lost (1).

Marketing estratégico / Roger J. Best ; traducción Dionisio Cámara Ibáänez.

by Best, Roger J, 1945- [autor.] | Cámara Ibánez, Dionisio [traductor].

Edition: 4a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Pearson/Prentice Hall, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B561m.

Estrategias para lograr clientes rentables / James G. Barnes, José Martín Rivera translator.

by Barnes, James G [autor.] | Rivera, José Martín [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Panorama Editorial, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / B261e, ...

Administración financiera : fundamentos y aplicaciones / Oscar León García Serna.

by García Serna, Oscar León [autor.].

Edition: 4a edición .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Cali, Colombia : Prensa Moderna Impresores, 2009Availability: Items available for loan: Biblioteca CESA (6)Call number: 658.15 / G216a 2009, ... Not available: Biblioteca CESA: Lost (1).
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Caótica : administración y marketing en tiempos de caos / Philip Kotler y John A. Caslione ; traducción de Affán Buitrago.

by Kotler, Philip [autor.] | Caslione, John A.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Norma, 2010Other title: [Chaotics. Español].Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874c, ...

Estrategias de marketing : un enfoque basado en el proceso de dirección / José Luis Munuera Alemán, Ana Isabel Rodríguez Escudero.

by Munuera Alemán, José Luis [autor.] | Rodríguez Escudero, Ana Isabel.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M963e, ...

Segmentación de mercados / Pablo Valderrey Sanz.

by Valderrey Sanz, Pablo [autor.].

Series: Área MercadeoMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Ediciones de la U, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / V144s, ... Not available: Biblioteca CESA: Lost (1).

CRM : las cinco pirámides del marketing relacional / Cosimo Chiesa de Negri.

by Chiesa de Negri, Cosimo [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C533c, ...

Commonsense direct & digital marketing / Drayton Bird.

by Bird, Drayton [autor.].

Edition: Fifth edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: Londres : Dover, N.H. ; Kogan Page, 2007Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.84 / B618c 2007, ...

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