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		La voz del mercado : la ventaja competitiva a través del uso creativo de la información del mercado / Vincent P. Barabba, Gerald Zaltman ; traducción Michel Angstadt. by Barabba, Vincent P [autor.] \| Angstadt, Michel [translator] \| Zaltman, Gerald. Series: Serie McGraw Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B223v. Place hold Request article Add to cart (remove)
		Marketing an introduction / Philip Kotler, Gary Armstrong. by Kotler, Philip [autor.] \| Armstrong, Gary [coautor.]. Edition: 3 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m. Place hold Request article Add to cart (remove)
		Investigación de mercados : texto y casos / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch ; traducción Jorge Blanco y Correa Magallanes ; revisión técnica J. Humberto Dardon Hernández, Julian Vazquez Prada ; con la colaboraciónde Patricia Urena Pérez. by Boyd, Harper W [autor.] \| Blanco y Correa Magallanes, Jorge Luis [traductor] \| Dardon Hernández, J. Humberto [revisión] \| Stasch, Stanley F \| Ureña Pérez, Patricia \| Vázquez Prada, Julián [revisión] \| Wesfall, Ralph. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Original language: English Publisher: México : Limusa, Noriega editores, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B789i. Place hold Request article Add to cart (remove)
		Investigación de mercados : concepto y práctica / Arturo Orozco J. by Orozco J., Arturo [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Norma, 1999Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / O63i, ... Place hold Request article Add to cart (remove)
		Marketing : real people, real choices / Michael R. Solomon, Elnora W Stuart. by Solomon, Michael R [autor.] \| Stuart, Elnora W. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / S689m, ... Place hold Request article Add to cart (remove)
		Hitting the sweet spot : how consumer insights can inspire better marketing and advertising / Lisa Fortini\Campbell ; editor Bruce Bendinger. by Fortini-Campbell, Lisa [autor.]. Series: The Consumer Insight Classic!Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : Workshop, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / F742h, ... Place hold Request article Add to cart (remove)
		Investigación de mercados, para una mejor toma de decisiones / Alberto Céspedes Sáenz. by Céspedes Sáenz, Alberto [autor.]. Series: MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / C958i. Place hold Request article Add to cart (remove)
		Sharpening the marketing edge / Regis McKenna ...[y otros]. by Genius Products, Inc [autor.] \| Mckenna, Regis \| O'hara, Meghan \| Moore, Michael, 1954 \| Dog Eat Dog Films \| Weinstein Company. Series: A Harvard Business Review PaperbackEdition: Widescreen.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [New York] : Harvard Business School Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S532s. Place hold Request article Add to cart (remove)
		Segmentación significativa : incluye la pre\segmentación y la segmentación ad\hoc / José Antonio París. by París, José Antonio [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid Ediciones Haber 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / P232s 2013. Place hold Request article Add to cart (remove)
		Evolución y revolución del marketing / Antonio Pulido San Román. by Pulido San Román, Antonio [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Asociación para el Progreso de la Dirección, 1974Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P981e. Place hold Request article Add to cart (remove)
		Mercadotecnia : análisis, planeación y control / Philip Kotler. by Kotler, Philip [autor.]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Diana, 1974Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m. Place hold Request article Add to cart (remove)
		Investigación de mercados / Fernando García Lahiguera. by Garcia Lahiguera, Fernando [autor.]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Deusto, 1975Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / G216i. Place hold Request article Add to cart (remove)
		Investigación comercial / Renzo Butazzi ; traductor Lorenzo Agostini. by Butazzi, Renzo - Agostini, Lorenzo [traductor]. Series: Biblioteca de dirección y organización ; 3 : marketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Deusto, 1974Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B983i. Place hold Request article Add to cart (remove)
		Programación, organización y control de la actividad comercial / Antonio Stellatelli ; traductor Ignacio Navarro. by Stellatelli, Antonio [autor.] \| Navarro, Ignacio [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Deusto, 1974Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S824p. Place hold Request article Add to cart (remove)
		Gestión por categorías : la respuesta eficiente al consumidor (ECR) / Jordi Garrido i Pavia. by Garrido I Pavia, Jordi [autor.]. Series: Empresa y gestiónMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G241g. Place hold Request article Add to cart (remove)
		Marketing research : methodological foundations / Gilbert A. Churchill. by Churchill, Gibert A [autor.]. Series: The Dryden press series in marketingEdition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hinsdale, Ill. : The Dryden press, 1979Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / CH563m. Place hold Request article Add to cart (remove)
		Marketing : decisiones y conceptos básicos / William M. Pride, O.C. Ferrell, traducción Julio Coro Pando. by Pride, William M [autor.] \| Coro Pando, Julio [traductor] \| Ferrell, O.C [coautor]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Nueva editorial Interamericana, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P947m. Place hold Request article Add to cart (remove)
		Life\styled marketing. by Hanan, Mack [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [New York] : American Management Association, [1972]Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H233l. Place hold Request article Add to cart (remove)
		Estrategias para el desarrollo de nuevos productos / Frederick D. Buggie ; translator de Jaime Prado. by Buggie, Frederick D [autor.] \| Prado, Jaime [traductor]. Series: Serie Norma de Desarrollo GerencialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Norma, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / B931e. Place hold Request article Add to cart (remove)

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