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Cases in advertising and communications management / Stephen A. Greyser ; with the collaboration of Robert J Kopp.

by Greyser, Stephen A [autor.] | Kopp, Robert J.

Edition: Third edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / G845c.

Cases in marketing management : issues for the 1990s / Charles L. Hinkle, Wesley J. Johnston, Esther F Lanigan.

by Hinkle, Charles L [autor.] | Johnston, Wesley J | Lanigan, Esther F, 1947-.

Edition: Second edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / H663c.

Buyer behavior in marketing strategy / John A. Howard.

by Howard, John A [autor.].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H848b.

Foundations of financial markets and institutions / Frank J. Fabozzi, Franco Modigliani, Michael G. Ferri.

by Fabozzi, Frank [autor.] | Ferri, Michael G [coautor] | Modigliani, Franco [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.6323 / F121f.

Kleppner`s advertising procedure / J. Thomas Russell, W. Ronald Lane.

by Russell, J. Thomas [autor.] | Lane, W. Ronald [coautor].

Edition: 12 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / R961k.

Marketing an introduction / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor.] | Armstrong, Gary [coautor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m.

Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor.] | Armstrong, Gary.

Series: Prentice Hall series in marketingEdition: 6 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874p.

Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M249m.

Investigación de operaciones en la ciencia administrativa / traductor Habacuo Pérez Castillo.

by Eppen, Gary D, 1936- [autor.] | Gould, Floyd Jerome, 1936-.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Prentice\Hall Hispanoamericana, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4034 / E63i.

Otto Kleppner publicidad / J. Thomas Russell, W. Ronald Lane ; translator Georgina Greenham del Castillo.

by Russell, J. Thomas, 1941- [autor.] | Kleppner, Otto, Publicidad, 1899-1982 | Lane, Ronald W.

Edition: 12 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / R961o.

Contabilidad administrativa / Charles T. Horngren, Gary L. Sundem, Frank H. Selto ; traducción Claudia Josephine Reynaud Cesario.

by Horngren, Charles T. \ Sundem, Gary L., Coaut. \ Selto, Frank H., Coaut. \ Reynaud Cesario, Claudia Josephine, Tr [autor.].

Edition: 9 edition. Language: Spanish Publisher: México : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / H813c.

Contabilidad financiera / Charles T. Horngren, Gary L. Sundem, John A. Elliott ; traducción Claudia Josephine Reynaud Cesario ; revisión técnica Héctor A. Sánchez Rued.

by Horngren, Charles T, 1926- [autor.] | Elliott, John A | Reynaud Cesario, Claudia Josephine [traductor] | Sánchez Rued, Héctor A [revisión] | Sundem, Gary L.

Edition: 5a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Prentice\Hall Hispanoamericana, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / H813c.

Operations strategy : text and cases / David A Garvin.

by Garvin, David A [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.5 / G245o.

Production and operations management : concepts, models and behavior / Everett Adam, Ronald Ebert.

by Adam, Everett - Ebert, Ronald [coautor].

Edition: 5 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.5 / A193p.

Management / Stephen P. Robbins, Mary Coulter.

by Robbins, Stephen P, 1943- [autor.] | Coulter, Mary K.

Edition: Fifth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.4001 / R632m, ...

Strategic management / Fred R David.

by David, Fred R [autor.].

Edition: Fifth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1995Other title: Management.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / D249s.

Business logistics management / Ronald H Ballou.

by Ballou, Ronald H [autor.].

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice\Hall International, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / B193b.

Options, futures and other derivative securities / John Hull.

by Hull, John C, 1946- [autor.].

Edition: 2th edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.678 / H913o.

Marketing / Warren j. Keegan, Sandra E. Moriarty, Thomas R. Duncan.

by Keegan, Warren [autor.] | Duncan, Tom [coautor] | Moriarty, Sandra [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K26m.

Global marketing management / Warren J Keegan.

by Keegan, Warren J [autor.].

Edition: Fifth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.848 / K26g, ...

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