Cases in marketing management : issues for the 1990s / Charles L. Hinkle, Wesley J. Johnston, Esther F Lanigan.
Material type:
TextLanguage: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1992Edition: Second editionDescription: xvii, 650 páginas : ilustraciones, mapas ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0131163515Subject(s): Mercadeo | Mercadeo -- Casos prácticos | Mercadeo -- Toma de decisiones | Administración de mercadeo | Mercadeo -- Management -- Case studiesDDC classification: 658.802
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Libros
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Biblioteca CESA
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General | 658.802 / H663c (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101007988 |
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