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Consumer behavior / John C. Mowen, Michael Minor. by Mowen, John C [autor.] | Minor, Michael, 1950-. Edition: Fifth edition.Material type:  Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Upper Saddle River, NJ : Prentice\Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / M936c.
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Practical marketing research / Jeffrey L Pope. by Pope, Jeffrey L [autor.]. Edition: New, updated edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: New York : AMACOM, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / P825p.
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Diseño y desarrollo eficaces de nuevo producto / Stephen R. Rosenthal. by Rosenthal, Stephen R [autor]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Publisher: México : McGraw\Hill, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / R813d, ... Not available: Biblioteca CESA: Damaged (1).
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Developing new products with TQM / Charles D Gevirtz. by Gevirtz, Charles D [autor.]. Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: New York ; Bogotá : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.562 / G396d.
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Consumer behavior and marketing action / Henry Assael. by Assael, Henry [autor.]. Edition: Second edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Boston, MA : Kent Pub. Co., 1984Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / A798c.
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Marketing research : an applied orientation / Naresh K. Malhotra. by Malhotra, Naresh K [autor.]. Edition: Second edition.Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M249m, ... Not available: Biblioteca CESA: Damaged (1).
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Marketing : real people, real choices / Michael R. Solomon, Elnora W Stuart. by Solomon, Michael R [autor.] | Stuart, Elnora W. Edition: Second edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: New Jersey : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / S689m, ...
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Marketing research / Wong Toon Quee. by Toon Quee, Wong [autor.]. Edition: 3 edition.Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Oxford (England) : Marketing Institute of Singapore, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / T668m.
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Marketing research / Alvin C. Burns, Ronald F. Bush. by Burns, Alvin C [autor.] | Bush, Ronald F. Edition: Third edition.Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / B967m, ...
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Investigación de mercado / E. Edward Harris. by Harris, E. Edward [autor.]. Series: DorrMaterial type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Publisher: México : McGraw-Hill, 1975Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / H313i.
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