Consumer behavior and marketing action / Henry Assael.
Material type: TextLanguage: English Publisher: Boston, MA : Kent Pub. Co., 1984Edition: Second editionDescription: xx, 695 páginas : ilustraciones ; 25 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0534029906Subject(s): Planeación de mercadeo | Mercadeo | Comportamiento del consumidor | Investigación de mercadeoDDC classification: 658.834Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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General | 658.834 / A798c (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101011041 |
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