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Marketing / Joel R. Evans, Barry Berman.

by Evans, Joel R [autor.] | Berman, Barry.

Edition: Seventh edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / E924m.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A [autor.] | Peterson, Robert A. (Robert Allen), 1944-.

Edition: Eighth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / K39s.

Principles of service marketing and management / Christopher Lovelock, Lauren Wright.

by Lovelock, Christopher H [autor.] | Wright, Lauren.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L898p.

Business marketing / Edward G. Brierty, Robert W. Eckles, Robert R Reeder.

by Brierty, Edward G, 1925- [autor.] | Eckles, Robert W, 1927- | Reeder, Robert R, 1935- | Reeder, Robert R, 1935-. Industrial marketing.

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B853b.

Hospitality cases in marketing and operations / Anna Graf Williams ; Jennifer Adams Aldrich, Karen J. Hall, [consultants].

by Williams, Anna Graf [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / W721h.

Cases in strategic marketing management : an integrated approach / William J. McDonald.

by Mcdonald, William J., Ph. D [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M135c.

Marketing : connecting with customers / Gilbert D. Harrell y Gary L. Frazier.

by Harrell, Gilbert D [autor.] | Frazier, Gary L.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New Jersey : Prentice Hall, 1999Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / H296m 1999, ...

Marketing management / Richard P. Bagozzi, [y otros].

by Bagozzi, Richard P. - Rosa, José Antonio [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B148m.

Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.

by Wells, William, 1926- [autor.] | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / W453a.

Cases strategic marketing / David Rosenthal, Lew G. Brown.

by Rosenthal, David - Brown, Lew G [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / R813c.

Fundamentos de mercadotecnia internacional / Warren Keegan, Mark C. Green ; traducción Verania de Parres Cárdenas, Miguel Angel Sánchez Carrión, revisión técnica Marcela Benassini Félix.

by Keegan, Warren J [autor.] | Benassini Félix, Marcela [revisión] | Parres Cárdenas, Verania De [traductor] | Sánchez Carrión, Miguel Angel [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.848 / K26f, ...

Dirección de marketing / Philip Kotler...[y otros] ; traducción Yago Moreno López, José Hamad y Cristina Belló ; editor Andrés Otero.

by Cámara Ibánez, Dionisio [autor.] | Grande Esteban, Ildefonso, 1954- | Hamad, José [traductor] | Kotler, Philip, 1931- | Moreno López, Yago [traductor] | Otero, Andrés [editor].

Edition: Edición del milenio.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K87d.

Marketing estratégico en Latinoamérica : casos de estudio / Guillermo D`Andrea, John Quelch ; traducción Elena C. Marengo.

by D`Andrea, Guillermo [autor.] | Quelch, John [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Prentice Hall, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D178m.

Marketing / Philip Kotler ... [y otros] ; traducción de Clara Eugenia Rivera Rodríguez, María de Ancos Rivera ; revisión técnica Andrés Ibanez Tardel.

by Kotler, Philip [autor.] | Armstrong, Gary | Cámara Ibánez, Dionisio | Cruz Roche, Ignacio | Rivera Rodríguez, Clara Eugenia [traductor .] | Ancos Rivera, María de [traductor .] | Ibañez Tardel, Andrés [revisión .].

Edition: 10a. edición .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : Pearson Educación, Prentice Hall, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m 2004, ... Not available: Biblioteca CESA: Lost (1).

Marketing : an introduction / Gary Armstrong and Phil Kotler.

by Armstrong, Gary [autor.] | Kotler, Philip, 1931-.

Edition: Eighth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m, ...

Marketing management / Russell S. Winer.

by Winer, Russell S [autor.].

Edition: 3a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2007Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / W767m, ... Not available: Biblioteca CESA: Damaged (2).

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A [autor.] | Peterson, Robert A. (Robert Allen), 1944-.

Edition: Undécima edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / K394s, ...

Principles of marketing / Philip Kotler and Gary Armstrong.

by Kotler, Philip, 1931- [autor.] | Armstrong, Gary.

Edition: Undécima edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874p.

Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip [autor.] | Keller, Kevin Lane.

Edition: 12a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : Pearson Education, Prentice Hall, 2006Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / K874m, ...

Marketing estratégico / Roger J. Best ; traducción Dionisio Cámara Ibáänez.

by Best, Roger J, 1945- [autor.] | Cámara Ibánez, Dionisio [traductor].

Edition: 4a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Pearson/Prentice Hall, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B561m.

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