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		El pensamiento práctico en los negocios : 50 preguntas inteligentes que se hacen los que tienen éxito en los negocios / Craig R. Hickman ; traducción Carlos Gardini. by Hickman, Craig R [autor.] \| Gardini, Carlos, 1948- [traductor]. Series: ManagementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Granica, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / H628p. Place hold Request article Add to cart (remove)
		El tiempo del servicio el reto del tiempo en las actividades de servicio / Jean\Luc Fessard. by Fessard, Jean-Luc [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Alfaomega, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / F413t. Place hold Request article Add to cart (remove)
		El poder de la organización cinética : cómo crear la empresa autoadaptable, autorrenovadora y de acción instantánea / Michael Fradette, Steve Michaud ; traducción Margarita Cárdenas. by Fradette, Michael [autor.] \| Cárdenas, Margarita [traductor] \| Michaud, Steve. Series: Interes generalEdition: Edición María Lucrecia Monares.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Bogotá : Grupo Editorial Norma, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / F799p. Place hold Request article Add to cart (remove)
		La ventaja del conocimiento : 14 visionarios definen el éxito de mercadeo en la nueva economía / Rudy Ruggles y Dan Holshouse ; traducción Ma. Elena Rosas Sánchez. by Ruggles, Rudy [autor.] \| Rosas Sánchez, Maria Elena [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Compañía Editorial Continental, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / R932v. Place hold Request article Add to cart (remove)
		El cliente manda : la importancia de las cadenas de abastecimiento en la satisfacción de sus necesidades / Roger D. Blackwell y Kristina Stephan ; traducción Adriana de Hassan. by Blackwell, Roger D [autor.] \| Bonnett Vélez, Fabián [editor] \| Hassan, Adriana de [traductor] \| Stephan, Kristina. Edition: Edición Fabián Bonnett Vélez.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.81 / B636c, ... Place hold Request article Add to cart (remove)
		Fidelizando clientes : detectar y mantener al cliente leal / Josep Maria Martínez Ribes, Lluís de Borja Soler y Patrícia Carvajal Pérez. by Martínez Ribes, Josep Maria [autor.] \| Borja Soler, Lluís de \| Carvajal Pérez, Patrícia. Series: : Eada gestión ; 41Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Barcelona : Gestión 2000 ; 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M385f, ... Place hold Request article Add to cart (remove)
		CRM : cómo implementar y beneficiarse de la gestión de las relaciones con los clientes :(Customer Relationship Management) / Jay Curry con Adam Curry ; traducido por Carlos Ganzinelli. by Curry, Jay [autor.] \| Curry, Adam \| Ganzinelli, Carlos [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bilbao : Ediciones Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C976c, ... Place hold Request article Add to cart (remove)
		Fidelización de consumidores : cómo pueden los fabricantes y distribuidores fidelizar a través de marcas y tiendas / Fernando Iniesta, Antonio Agustín, con la colaboración de AC Nielsen. by Iniesta, Fernando - Agustín, Antonio [coautor] \| Idelco, Coaut. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / I56f. Place hold Request article Add to cart (remove)
		Cómo medir la satisfacción del cliente : desarrollo y utilización de cuestionarios / Bob E. Hayes ; Adelaida Santapau, translator. by Hayes, Bob E. - Santapau, Adelaida [traductor]. Edition: 3 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H417c. Place hold Request article Add to cart (remove)
		Técnicas básicas de ventas / John W. Ernest ; traducción Roberto Haas García ; revisión Carlos H. Bortoni Guzmán. by Ernest, John W, 1914- [autor.] \| Bortoni Guzmán, Carlos H [revisión] \| Dorr, Eugene L [editor] \| Haas García, Roberto Andrés [traductor]. Series: Curso práctico de Mercadotecnia McGraw Hill ; 5Edition: 2a. edition / Eugene L Dorr.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : McGraw\Hill, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / E712t. Place hold Request article Add to cart (remove)
		Administracion de servicios : estrategias para la creacion de valor en el nuevo paradigma de los negocios / Christopher Loverlock, [y otros cuatro] ; traduccion Miguel Angel Sanchez Carrion, Pilar Mascaro Sacristan, Jaime Gomez Mont Araiza ; colaboracion tecnica Karla Veronica Cabrera Martinez. by Lovelock, Christopher H [autor] \| Cabrera Martinez, Karla Veronica [colaborador] \| Gómez Mont Araiza, Jaime [traductor] \| Mascaró Sacristán, Pilar [traductor] \| Sánchez Carrión, Miguel Angel [traductor]. Series: Area: AdministracionEdition: Segunda edicion.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Naucalpan de Juarez, Estado de Mexico : Pearson Educacion de Mexico : Prentice Hall, 2011Publisher: [s.l.] : [s.e.], 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A238a. Place hold Request article Add to cart (remove)
		Las claves de CRM : gestión de relaciones con los clientes / Paul Greenberg ; traducción Vuelapluma ; edición Mercedes Franco Calvo. by Greenberg, Paul [autor.] \| Franco Calvo, Mercedes [editor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G798c, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		CRM para directivos / Kristin Anderson y Carol Kerr ; edición española revisada por HayGroup ; traductor Joan Carles Guix ; editora Mercedes Rico Grau. Series: Directivos hoyMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Buenos Aires : McGrawHill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / A545c, ... Place hold Request article Add to cart (remove)
		Services marketing : text and cases / Steve Baron, Kim Harris. by Baron, Steve [autor.] \| Harris, Kim [coautor]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.82 / B265s, ... Place hold Request article Add to cart (remove)
		Key account selling : opening doors - selling by meeting the custumers' needs / Timothy E. Fara. by Fara, Timothy E [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [s.l.] : 1st books, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / F219k. Place hold Request article Add to cart (remove)
		Key account management : maximising profitability from major customers / John Rock. by Rock, John [autor.]. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Warriewood (Australia)] : Business & Professional Publishing, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / R682k. Place hold Request article Add to cart (remove)
		La infantería del marketing : cómo asegurar el posicionamiento en el mercado / Gonzalo Zuluaga Uribe. by Zuluaga Uribe, Gonzalo [autor.]. Edition: Primera edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Alfaomega, 2004Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / Z947i 2005, ... Place hold Request article Add to cart (remove)
		CRM a través de internet : cómo identificar, atraer, atender y retener a los clientes con ayuda de internet / Kathlen Sindell ; traductor Juan Castilla Plaza. by Sindell, Kathlen [autor.] \| Castilla Plaza, Juan [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Gestión 2000, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S616c. Place hold Request article Add to cart (remove)
		Abrace a sus clientes : el método probado para personalizar las ventas y lograr resultados sorprendentes / Jack Mitchell ; traducción Angela García. by Mitchell, Jack [autor.] \| Bonnett Vélez, Fabián [editor] \| García, Ángela, 1957- [traductor]. Edition: Edición Fabián Bonnett V.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / M681a, ... Place hold Request article Add to cart (remove)

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