Marketing research / Alvin C. Burns, Ronald F. Bush.
Material type: TextLanguage: English Publisher: Boston : Pearson, 2014Edition: Seventh. EditionDescription: 496 páginas : IlustracionesContent type: texto Media type: computadora Carrier type: recurso en líneaISBN: 9780273768517Subject(s): Diseños de investigación en mercadeo | Encuestas e investigación | Análisis de mercadeo | Investigación de mercadeoDDC classification: 658.83Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode | Item holds |
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Recurso electrónico |
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Recursos de información electrónicos y digitales | EBR658.83 / B967m1 2014 (Browse shelf(Opens below)) | Ej. 1 | Available | Disponible Kindle No 167, 171, 172 | LE00151 |
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EBR658.827 / T574t 2009 The Truth About Creating Brands People Love / | EBR658.827 / T977k 2005 Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management / | EBR658.83 A111b Brand Leadership : Building Assets In an Information Economy / | EBR658.83 / B967m1 2014 Marketing research / | EBR658.83 / D261b 2002 Building the brand\driven business : operationalize your brand to drive profitable growth / | EBR658.834 / E177c 2013 Consumer behaviour : applications in marketing / | EBR658.834 / N669c 2006 Consumer-centric category management : how to increase profits by managing categories based on consumer needs / |
Disponible Kindle.
Introduction to Marketing Research ; Marketing Research Is Part of Marketing ; The Philosophy of the Marketing Concept Guides Managers' Decisions ; The "Right" Marketing Strategy ; What Is Marketing Research? ; Is It Marketing Research or Market Research? ; The Function of Marketing Research ; What Are the Uses of Marketing Research? ; Identifying Market Opportunities and Problems ; Generate, Refine, and Evaluate Potential Marketing Actions ; Selecting Target Markets ; Product Research ; Pricing Research ; Promotion Research ; Distribution Research ...
Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Marketing Research gives readers a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.
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