MKTG : student edition / Charles W. Lamb, Joseph Hair. Jr., Carl McDaniel.

By: Lamb, Charles W [autor.]Contributor(s): Hair, Jr., Joseph | Mcdaniel, CarlMaterial type: TextTextLanguage: English Publisher: Boston, MA : Cengage Learning, 2015Edition: Ninth editionDescription: viii, 423, 48 páginas sin numerar : ilustraciones, láminas fotografíasContent type: texto Media type: sin mediación Carrier type: volumenISBN: 1285860160; 9781285860169Other title: MKTG 9 : principles of marketingSubject(s): Mercadeo | Análisis de mercadeo | Investigación de mercadeoDDC classification: 658.834
Contents:
Part. 1. The world of marketing. An overview of marketing ; Strategic planning for competitive advantage ; Ethics and social responsibility ; The marketing environment ; Developing a global vision ; Part. 2. Analyzing marketing opportunities. Consumer decision making ; Business marketing ; Segmenting and targeting markets ; Marketing research - Part 3. Product decisions. Product concepts ; Developing and managing products ; Services and nonprofit organization marketing ; Part. 4. Distribution decisions. Supply chain management ; Marketing channels ; Retailing ; Part. 5. Promotion and communication strategies. Marketing communications ; Advertising, public relations, and sales promotion ; Personal selling and sales management ; Social media and marketing ; Part. 6. Pricing decisions ; Pricing concepts ; Setting the right price.
Abstract: Intends to maximizes student effort and engagement by empowering them to direct their own learning, through as single, affordable course solution.
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Piso 1 		General 658.834 / L218mk4 2015 (Browse shelf(Opens below)) Ej.1 Available (Sin restricciones) 7101023640
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Incluye índice.

Part. 1. The world of marketing. An overview of marketing ; Strategic planning for competitive advantage ; Ethics and social responsibility ; The marketing environment ; Developing a global vision ; Part. 2. Analyzing marketing opportunities. Consumer decision making ; Business marketing ; Segmenting and targeting markets ; Marketing research - Part 3. Product decisions. Product concepts ; Developing and managing products ; Services and nonprofit organization marketing ; Part. 4. Distribution decisions. Supply chain management ; Marketing channels ; Retailing ; Part. 5. Promotion and communication strategies. Marketing communications ; Advertising, public relations, and sales promotion ; Personal selling and sales management ; Social media and marketing ; Part. 6. Pricing decisions ; Pricing concepts ; Setting the right price.

Intends to maximizes student effort and engagement by empowering them to direct their own learning, through as single, affordable course solution.

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