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Big data marketing : engage your customers more effectively and drive value / Lisa Arthur.
Material type:
TextLanguage: English Publisher: [Washington D.C.] : John Wiley & Sons, Inc., 2013Description: 192 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9781118733899Subject(s): Clientes -- Crecimiento | Mercadeo -- Valor agregado | Relaciones con el cliente -- Ventaja competitivaDDC classification: 658.812
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.812 / A788b 2013 (Browse shelf(Opens below)) | Ej.1 | Available (Sin restricciones) | 7101021176 |
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Incluye índice (p.187-192)
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