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Big data marketing : engage your customers more effectively and drive value /

Arthur, Lisa

Big data marketing : engage your customers more effectively and drive value / Lisa Arthur. - 192 páginas : ilustraciones.

Incluye índice (p.187-192)

ISBN: 9781118733899

Subjects--Topical Terms:
Clientes--Crecimiento
Mercadeo--Valor agregado
Relaciones con el cliente--Ventaja competitiva

Dewey Class. No.: 658.812 / A788b 2013

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