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Data mining techniques : for marketing, sales, and customer relationship management /

Berry, Michael J. A.

Data mining techniques : for marketing, sales, and customer relationship management / Michael J. A. Berry, Gordon S Linoff. - Second edition. - xxv, 643 páginas : ilustraciones ; 24 cm. - Databese. Data warehousing technologies .

Incluye índice.

ISBN: 0471470643

Subjects--Topical Terms:
Negocios--Procesamiento de datos.
Redes de computadores en empresas--Administracion.
Mercadeo--Procesamiento de datos.
Minería de datos.

Dewey Class. No.: 658.802 / B534d

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