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Strategic market management /

Aaker, David A.

Strategic market management / David A Aaker. - Tenth edition. - ix, 326 páginas : ilustraciones ; 23 cm.

Incluye referencias bibliográficas e índice.

ISBN: 1118582861 9781118582862

Subjects--Topical Terms:
Administración--Planeación
Mercadeo--Administración
Negocios--Marketing
Planificación estratégica
Administración de mercadeo.

Dewey Class. No.: 658.81 / A111s 2014

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