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Marketing insights from A to Z : 80 concepts every manager needs to know /

Kotler, Philip

Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler. - xviii, 206 páginas : ilustraciones ; 24 cm.

Published simultaneously in Canada.

Includes bibliographical references (p. 189\193) and index.

ISBN: 0471268674 0471268674

Subjects--Topical Terms:
Estrategias de mercadeo.
Mercadeo.

Dewey Class. No.: 658.8 / K874mar

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