| 000 | 01069nam a2200313Ii 4500 | ||
|---|---|---|---|
| 001 | 13653 | ||
| 005 | 20240404234615.0 | ||
| 007 | t|| | ||
| 008 | 070208s2013 dcua|||f||||||010|0#eng|d | ||
| 020 | _a9780130387752 | ||
| 040 |
_aCO-BoCES _bspa _cCO-BoCES _erda |
||
| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a658.8 _bB561ma |
| 100 | 1 |
_aBest, Roger J. _924776, _eautor. _4aut |
|
| 245 | 1 | 0 |
_aMarket-based magement : _bstrategies for growing customer value and profitability / _cRoger J. Best. |
| 250 | _aSixth edition. | ||
| 264 | 1 |
_a[Washington D.C.] : _bPerson, _c2013. |
|
| 300 |
_a552 páginas : _bilustraciones. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 500 | _aIncluye Índice (p.543-552) Incluye Glosario (p.536-542) | ||
| 504 | _aIncluye Bibliografía. | ||
| 650 | 2 | 4 |
_aConsumidores. _947278 |
| 650 | 2 | 4 |
_aPlaneación de mercadeo. _950047 |
| 650 | 2 | 4 |
_aAdministración de mercadeo. _945104 |
| 650 | 2 | 4 |
_aAnálisis de mercadeo. _924343 |
| 942 |
_cBK _2ddc _h658.8 _mB561ma |
||
| 999 |
_c9731 _d9731 |
||